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July 29, 2021

Director of Field Marketing

Full-Time · San Francisco or Remote · Marketing · Apply Now
Interested in defining how AI shapes the future of work? Cresta is on a mission to make every knowledge worker 100x as effective, 10x faster and 10x better. Cresta is focused on using AI to help the workforce, not replace them. Cresta uses our patented Expertise AI to uncover expert insights from every conversation and put those insights into action with real-time coaching during customer conversations. 

We’re growing fast! Spun out of the Stanford AI lab and chaired by Google-X founder Sebastian Thrun, Cresta launched in 2020. Since then, we’ve grown revenue and our team by 300%! We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors and advisors including Andreessen Horowitz, Greylock Partners, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Porsche, Adobe, and Dropbox and we have been recognized as a startup to watch by Business Insider, Forbes, and Gartner to name a few. We have huge ambitions and are looking for stellar candidates who have an entrepreneurial mindset and are excited to use cutting-edge AI to solve real-world business problems.

About the role:
We are looking for an energetic, highly organized, A-player who loves a fast-paced environment and thrives on results. In this role, you will meticulously plan, execute & measure events and programs for prospective Cresta customers at first. In a post-covid world, you will also travel as the on-site company lead to the events and trade shows you coordinate, and engage in meaningful conversations with prospective customers as you help to educate our market on Cresta. As we grow, you will hire, train, and manage the global Field Marketing team.
This role can be office-based or fully remote in the US.


Key Responsibilities:

  • Responsible for end-to-end event program planning, project management, and logistics from initial planning to post-event program follow-up of all in-person events. This includes vendor management, budget management, etc. Work with sales and marketing in determining which trade shows are strategically critical, each trade show’s focus, and who should be in attendance at the show. Ensure a high-quality presence at each show as needed.
  • Facilitate timely event lead processing within Salesforce, measure event impact, and develop post-event reports and insights including data cleansing, creating reports and campaigns, closed/won opportunity data capture, and campaign tracking.
  • Manage event budget; evaluate results against goals, and generate learnings for improvement.
  • Own project management tools, documentation, event calendar, and process used for managing Event Marketing programs & tradeshows.
  • Define what field marketing needs from corporate marketing, product marketing, online growth, marketing operations, and marketing program management to ensure regional sales support.
  • Ensure field marketing adheres to global brand marketing standards, and is aligned to product marketing strategy.
  • Hire, train, coach, and lead a global team of field marketing managers.
  • Meet or exceed our annual plan to grow demand for each of our sales teams in the field.
  • Manage field marketing budget and hiring plan.
  • Drive excellence in the field event discipline, deliver events that impress and stand out from the ordinary and do so at a scale that can connect with the breadth and personality of our audience.


  • Requirements:

  • 5+ years of experience in event/field marketing and project management
  • 2+ years of marketing for B2B high-tech products/solutions
  • 30-40% travel required for events (post-covid)
  • Strong communication, negotiation, and budget management skills, with the ability to work across all levels of an organization
  • Extraordinary attention to detail
  • Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines
  • Passion for results, measurement, and optimization to continuously drive ROI


  • Apply Now