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September 21, 2021

Revenue Operations Manager, Marketing Operations

Full-Time · San Francisco or Remote · Marketing · Apply Now
Cresta is looking for a Revenue Operations Manager to act as the strategic business partner to Product Marketing, Demand Generation, Partner Marketing, and Sales teams. This person will provide guidance on how to best operationalize lifecycle marketing, attribution, marketing campaigns, and implement process/systemic improvements to our top of funnel systems. Creating a stable, scalable foundation to drive marketing with customers and prospects is an integral part of the role. This person will thrive on decisions informed by data and evaluate how data flowing across systems impacts the execution of marketing campaigns.

The Revenue Operations Manager reports directly to the Sr. Director of Revenue Operations and works closely with team members to ensure data is flowing seamlessly across Cresta’s infrastructure. A self-starter comfortable with ambiguity, strong attention to detail, and an ability to work in an agile environment with two-week sprints is required.

What you'll do:

  • Work with business leadership to transform marketing strategies into well-designed and executed operations
  • Be a partner that stakeholders come to with ideas and work together to determine what’s possible near-term and long-term
  • Build strategic marketing programs that drive demand generation and new customer revenue for Cresta
  • Continuously innovate capabilities of the top of funnel engine - revenue lifecycle, lead & account scoring methodology, audiences, and segmentation
  • Troubleshoot and analyze the performance of lead generation and marketing campaigns to evaluate performance
  • Setup and manage integrations between marketing automation platform (Hubspot) and other 3rd party systems
  • Understand data flow between systems and how to leverage standard and custom fields  in marketing campaigns
  • Work to increase transparency cross-functionally between Marketing and the rest of the Go-To-Market team by leveraging current marketing technology stack
  • Educate and train super users of marketing automation platform through training, documentation, and open lines of communication
  • Implement data governance best practices and processes for maintaining marketing data
  • Produce clear, concise process documentation for core marketing operations / top of funnel processes
  • Test and validate new marketing programs before implementing in live customer-facing environment

  • Desired Skills & Experience:

  • A strong desire to learn and problem solve
  • Execute like a pro and act as a strategic advisor
  • 5+ years of experience in Marketing Operations
  • Advanced administration of HubSpot a must
  • Administration of Salesforce CRM preferred
  • Experience with lead/contact routing and marketing attribution
  • Basic understanding of agile methodology
  • Strong emotional intelligence
  • Experience in SaaS
  • Experience in enterprise SaaS customer lifecycle

  • Apply Now