Cresta is looking for a Revenue Operations Manager to act as the strategic business partner to Product Marketing, Demand Generation, Partner Marketing, and Sales teams. This person will provide guidance on how to best operationalize lifecycle marketing, attribution, marketing campaigns, and implement process/systemic improvements to our top of funnel systems. Creating a stable, scalable foundation to drive marketing with customers and prospects is an integral part of the role. This person will thrive on decisions informed by data and evaluate how data flowing across systems impacts the execution of marketing campaigns.
The Revenue Operations Manager reports directly to the Sr. Director of Revenue Operations and works closely with team members to ensure data is flowing seamlessly across Cresta’s infrastructure. A self-starter comfortable with ambiguity, strong attention to detail, and an ability to work in an agile environment with two-week sprints is required.
What you'll do:Work with business leadership to transform marketing strategies into well-designed and executed operationsBe a partner that stakeholders come to with ideas and work together to determine what’s possible near-term and long-termBuild strategic marketing programs that drive demand generation and new customer revenue for CrestaContinuously innovate capabilities of the top of funnel engine - revenue lifecycle, lead & account scoring methodology, audiences, and segmentationTroubleshoot and analyze the performance of lead generation and marketing campaigns to evaluate performanceSetup and manage integrations between marketing automation platform (Hubspot) and other 3rd party systemsUnderstand data flow between systems and how to leverage standard and custom fields in marketing campaignsWork to increase transparency cross-functionally between Marketing and the rest of the Go-To-Market team by leveraging current marketing technology stackEducate and train super users of marketing automation platform through training, documentation, and open lines of communicationImplement data governance best practices and processes for maintaining marketing dataProduce clear, concise process documentation for core marketing operations / top of funnel processesTest and validate new marketing programs before implementing in live customer-facing environment
Desired Skills & Experience:A strong desire to learn and problem solveExecute like a pro and act as a strategic advisor5+ years of experience in Marketing OperationsAdvanced administration of HubSpot a mustAdministration of Salesforce CRM preferredExperience with lead/contact routing and marketing attributionBasic understanding of agile methodologyStrong emotional intelligenceExperience in SaaSExperience in enterprise SaaS customer lifecycle