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June 2, 2020

Head of Channel Sales

Full-Time · Anywhere (Remote) · Sales ·

The Head of Channel Sales is responsible for building Cresta's strategic channel partner ecosystem, focused on identifying, developing, delivering co-sell and re-sell partnerships. As Head of Channel Sales, you will establish and grow business & technical relationships with digital chat and telephony platforms like LivePerson, LogMeIn, Salesforce, Amazon, Twilio, Avaya and others with the goal of supporting the direct sales team with new sales opportunities.


  • Identify and develop new opportunities with integration partners (LivePerson, Nuance, Amazon, Twilio, etc) working closely with Sales, Product Management, Engineering, and Legal.
  • Partner with the Cresta Sales team to create and drive revenue opportunities within target accounts.
  • Review, draft and manage reseller and partnership focused commercial agreements.
  • Be the main point of contact and manage relationships and operations with partners.
  • Enter reliable forecasting and opportunity details in SFDC on a timely and regular basis to track pipeline growth.
  • Define Sales enablement programs, press, webinars, events, and GTM programs to drive engagement with technology Partners.

  • Qualifications

  • 10+ years of work experience across Channel/Partner Sales, Product Marketing, Sales and Business Development in a technology company- preferably within the contact center space.
  • Track record of delivering cross-functional projects that accelerated sales revenue.
  • Understanding of the contact center technology ecosystem.
  • Public speaking skills and ability to articulate complex concepts.
  • Demonstrated ability to engage and influence C-level executives.
  • Strong organizational skills and attention to detail with an ability to set clear priorities.
  • Bachelor’s degree in business, marketing, or technology. MBA preferred.