Cresta is featured in The New York Times for its ability to drive productivity and results for customers like CarMax.
Read the full article on the New York Times
“…Cresta is an A.I. start-up trying to make a dent in the modern productivity problem. In 2020, Cresta introduced its initial product: real-time recommendation and coaching software for call center agents. Its technology digests huge volumes of text and voice conversations to identify patterns of behavior, and answers to questions that solve customer problems or generate sales.
The goal is not to replace workers but to lift their performance, said Zayd Enam, the company’s co-founder and chief executive. Cresta’s offering, he said, is made possible by recent advances in the power and speed of A.I. software, which he described as “game changing.”
CarMax, the nation’s largest used-car retailer, started trying out the Cresta software in December. The A.I. experiment followed years of investment to shift the company’s computer operations to run on more flexible, cloud-based systems, said Jim Lyski, executive vice president for strategy, marketing and products.
Customer inquiries to CarMax’s contact centers tend to be lengthy. Used cars span different years, models, features and driving histories, and financing plans for what is a major purchase vary. The range of questions is all but unlimited, Mr. Lyski said, so purely automated communication is not an option.
But a computing assistant that could help sort all the automotive complexity, offering real-time suggestions and information, was appealing. Cresta first trained on the CarMax contact center data, and the experiment began with its live chat agents, who have text conversations with customers.
The experience has been encouraging, Mr. Lyski said. There has been about a 10 percent improvement in response time, conversion to sales and reduced session time. And the system keeps learning and getting better. The company has begun a pilot project with agents who field voice calls, lifting the total number of agents using the A.I. technology to 200…”
Read the full article: New York Times
|Cresta’s real-time solutions are built and hosted on Amazon AWS services, which provide the flexibility, scalability, and security that our customers rely on.|