
Comcast Ventures Participates in Cresta’s $125M Series D Round
We’re incredibly excited to announce Comcast Ventures’ participation in Cresta’s $125M Series D round of financing.

Customer Service Agents Think AI Could Actually Help Them
Customer service agents actually see a silver lining in AI, not just dark clouds. At least two new studies indicate agents believe generative AI will enhance their jobs and not eliminate them.

Cresta CEO Ping Wu: Many Contact Centers Misunderstand the Value of LLMs
The AI visionary highlights three misconceptions that contact centers – and the broader business – have over implementing GenAI

AI Leaders to Watch
One way to find out where AI is heading: follow the money. Here’s our analysis of the AI application providers attracting the most attention and funding.

2024 Forbes AI 50
Explore the Forbes Artificial Intelligence 50 List of 2024, in partnership with Sequoia and Meritech Capital, spotlighting promising AI-driven businesses.

Acqueon and Cresta Team Up to Create a “New Tier of Customer Engagement Technology”
Acqueon and Cresta have pooled their resources to launch a solution with the power to unlock “a new tier of AI-enabled customer engagement technology.” Let’s take a closer look at the tech and see whether it lives up to its “new tier” billing.

In 2023, generative AI made inroads in customer service
This year saw the rise of new intelligent capabilities for contact centers to support human and virtual agents in their abilities to deliver effective answers and services faster.

SalesTechStar Interview With Scott Kolman, CMO At Cresta
Contact centers were primarily used to drive customer support goals but recent years have seen businesses using contact centers to impact actual sales journeys: Scott Kolman, CMO At Cresta comments on these changes.

New Research Unveils Promising Sales Growth Potential in Contact Centers
To better understand operational shifts and determine how they affect customer service and sales teams across industries, Cresta commissioned a survey of 300 sales and service-to-sales leaders who run revenue-generating contact centers at large enterprises.

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