Every customer, no matter where they live or what language they speak, deserves to be understood the first time. But for too long, global brands have had to choose between speed, cost, and quality when trying to deliver multilingual customer experiences that scale.
That’s why we’re excited to announce a significant expansion of Cresta’s multilingual AI capabilities, designed to remove that tradeoff. By bringing real-time voice translation, multilingual AI agents, and cross-language analytics into a single platform, businesses can now expand to and serve the world, without the cost and delays of staffing every language or using human translators.
Unveiled last week at WAVE 2025, our flagship event, this launch marks a major milestone in Cresta’s mission to help businesses turn every conversation into a competitive advantage.
Breaking Barriers with Real-Time Translation and Multilingual AI
At the heart of today’s announcement is Real-Time Voice Translation, an extension of Cresta Agent Assist which enables natural, fluid conversations between agents and customers across languages.
With instant language detection, enterprise-grade accuracy, and a unique architecture designed to minimize latency, agents and customers can now communicate across languages like Spanish, French, Portuguese, and German, without the long wait times and disjointed experiences that human translators often introduce.
Embedded directly into Agent Assist, translation runs seamlessly alongside the other AI-powered workflows agents use every day, eliminating the need to juggle multiple applications. Real-time Translation represents yet another way that Cresta Agent Assist turns agents into superhumans, while helping businesses expand into new markets faster, reduce operational costs, and deliver better, more consistent multilingual experiences.
Alongside Real-Time Translation, Cresta has also introduced:
- Multilingual AI Agents: Cresta AI Agents can now deliver human-like conversations across 30+ languages. AI can instantly detect what language a customer is using and communicate in that language, enabling customers to ask questions and get rapid support in the language they are most comfortable with.
- Multilingual AI Analyst capabilities: Cresta AI Analyst uncovers pivotal insights hidden in conversations in minutes, not months. Insights from conversations held in other languages used to be trapped, requiring individual translation to analyze. With Cresta, teams can pull insights by asking AI Analyst questions, and receive answers with explanations and evidence across customer conversations in 30+ languages.
Together, these advancements form a unified platform for global, scalable customer experience, one where language is no longer a barrier to efficiency, empathy, or growth.
Turning Capabilities into Global Business Impact
In today’s global economy, customers expect seamless service in their own language, and when that expectation isn’t met, satisfaction and loyalty suffer.
In the past, that meant choosing between two imperfect options. Hiring multilingual agents who are more expensive, harder to staff, and typically limited to common languages. Or relying on human interpreters or ad-hoc translation services that can support more languages but are even more costly, cause long wait times, and lead to slow, disjointed conversations for the end customer. It’s a dilemma that also exposes many organizations to brand, data privacy, and regulatory risks, especially in industries like financial services, healthcare, and insurance, where compliant and accessible communication is not only essential but often required by law.
With today’s announcement, those limitations are a thing of the past. Enterprises can not only deliver seamless support across 30+ languages, but also unlock insights that were once trapped in non-English conversations, powering stronger Voice of the Customer (VoC) programs, better operational visibility, and more informed strategic decision-making.
The result is a customer experience that’s faster, more consistent, and truly global.
Cresta’s internationalization initiative isn’t just a product launch; it’s a statement about what’s next for AI-powered customer experience.
To learn more and see these updates in action, request a demo.
