Thank you for joining us at Cresta WAVE 2025!
Relive the best moments and catch every session on demand.
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Molly Bloom
Speaker, entrepreneur, bestselling author of ‘Molly’s Game’
John Donovan
Former CEO,
AT&T Communications
AT&T Communications
Catch the breakthroughs shaping the future of CX
Cresta Wave 2025 may be over, but the momentum continues. Watch every keynote, fireside chat, and expert discussion on-demand to see how the world’s most innovative brands are using AI to transform customer engagement, drive measurable ROI, and unlock human potential.
Watch the sessions on-demand
Opening Keynote: AI and the Future of the Customer Experience
Changing technology and customer needs are reshaping the contact center more rapidly than ever before, and businesses that don’t ride the wave risk being flattened by it.
Turning Enterprise AI into Measurable ROI
How to identify high-value opportunities, build compelling business cases, and deliver ROI from AI transformation initiatives.
AI Agents in Action: Lessons from the Front Lines
AI agents are delivering remarkable customer experiences at a fraction of the cost. But what does it take to deploy them successfully?
Expanding Human Potential: Unlocking the Full Power of Agent Assist
An engaging discussion on best practices and advanced use cases for real-time agent augmentation.
A View From AI’s Cutting Edge
How to implement generative AI successfully in the enterprise with tangible lessons from one of the world’s leading consulting firms.
A Rising Tide: How Businesses Can Thrive Amid Rapid Tech Advancement
John Donovan, former CEO of AT&T Communications discusses how businesses can lead the way in leveraging new technologies, as well as the risks that come with being left behind.
Closing Keynote with Special Guest Molly Bloom
Molly Bloom, famed for running an exclusive high-stakes poker game, shares her powerful story of grit, resilience, and reinvention—an inspiring journey from setback to success.
WAVE 2025 in motion
Catch the highlights and breakthroughs from WAVE 2025
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