Cresta Guides

Guides

Practical step-by-step guides from the Cresta team

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Competitive Comparisons
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8 Best Kore.ai Alternatives for Contact Centers

Compare top Kore.ai alternatives, including Cresta, Decagon, and Rasa. Find the right AI agent platform for your contact center's needs.

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Conversational Analytics
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Real-Time Feedback Analytics vs Traditional Surveys: Which is Better for Customer Experience?

Compare real-time feedback analytics to traditional surveys. Learn which approach delivers better CX insights for contact centers and when to use each.

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Competitive Comparisons
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8 Best Decagon Competitors for Contact Centers

Compare top Decagon competitors, including Cresta, Sierra, and Cognigy. Find the right AI agent platform for your contact center's needs.

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Competitive Comparisons
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8 Best AI Agent Platforms for Contact Centers

Compare the best AI agent platforms for contact centers. Learn what to look for in agent architecture, guardrails, and testing.

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AI Agents and CX
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How to Boost First-Call Resolution (FCR) with Agent Assist Platforms

Discover how agent assist platforms boost FCR with real-time AI guidance, knowledge access, and workflow support during live customer interactions.

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AI Agents and CX
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4 Agentic AI Use Cases Producing Results in Contact Centers

Discover agentic AI use cases delivering results in contact centers. Learn which implementations succeed and how to avoid common failures.

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Conversational Analytics
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A Guide to Conversation Analytics for Customer Experience

Learn how conversation analytics gives CX leaders complete visibility into satisfaction drivers by analyzing every customer conversation, not just surveys.

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AI Agents and CX
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6 Use Cases of Conversational AI That Actually Deliver ROI

Discover which conversational AI use cases deliver ROI in contact centers, from AI agents to real-time guidance and quality management.

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AI Agents and CX
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AI for Customer Experience: A Practical Guide for Contact Center Leaders

Learn how AI helps contact centers speed up agent training, provide real-time guidance, and automate routine tasks. A practical guide for CX leaders.

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AI Agents and CX
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AI Agents vs. Chatbots for Contact Centers

Learn when to use chatbots vs. AI agents in your contact center. Discover how leading organizations deploy both for better efficiency and customer experience.

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AI Agents and CX
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How to Use AI for Customer Engagement

Learn proven AI customer engagement strategies for contact centers, from real-time agent assistance to conversation intelligence and automation.

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Agent Performance
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Contact Center Coaching: The Complete Guide to Improving Agent Performance

Learn proven coaching techniques that drive agent performance, plus how AI helps scale coaching without burning out your team.

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Conversational Analytics
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Predictive CSAT: From Surveys To Real-Time Intelligence

See how AI-powered satisfaction scoring analyzes every interaction in real time, replacing surveys with actionable intelligence.

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Agent Performance
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7 Proven Techniques to Improve First Call Resolution

Discover seven proven techniques that reduce repeat contacts and boost resolution rates across your contact center.

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Conversational Analytics
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8 Strategies to Improve Contact Center Agent Performance

Explore eight proven strategies to improve agent performance, reduce turnover, and boost resolution rates.

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Agent Performance
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First Call Resolution: What It Measures, Why It Matters, and How to Improve It

Understand what FCR measures, why it matters for costs and satisfaction, and how top contact centers hit 80% or higher.

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Competitive Comparisons
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What Are The Best Conversation Intelligence Platforms?

Compare the top conversation intelligence platforms for contact centers and learn how to choose the right one.

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Conversational Analytics
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What is a Voice of Customer Program?

Learn what VoC programs are, why they matter, and how conversation intelligence captures insights surveys miss.

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Competitive Comparisons
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9 Best Verint Alternatives for Contact Centers

Discover top Verint alternatives including Cresta, NICE, and Genesys. Compare features, pricing, and find the best contact center solution for your needs.

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Conversational Analytics
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Conversational Analytics: What It Is, How It Works, When to Use It

Learn how conversational analytics extract intelligence from every customer interaction, and when to use it in your own organization.

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Competitive Comparisons
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Decagon vs. Sierra (vs. Alternatives)

Compare Decagon and Sierra for contact centers. See where they differ and better alternatives.

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