Build the blueprint for CX automation
Automation Discovery pinpoints which conversations are ready for automation. It combines data on flow complexity, conversation volume, and resolution rates to generate a single readiness score—so you can prioritize, prove value, and start fast.
Map the flow of every conversation
Automation Discovery analyzes interactions to map how they unfold from start to resolution. The result is a clear view of what gets resolved today and how to automate it—self-service in your app or site, or with an AI Agent.
Cresta received the highest possible score in Signal Extraction and Insights Discovery in the Forrester Wave™: Conversation Intelligence for Contact Centers, Q2 2025.
Prioritize where automation will pay off
Each conversation topic receives a readiness score that blends frequency, complexity, and resolution. You see which automations to start with, and the data that supports those recommendations. The result is an automation roadmap that accelerates time to value and minimizes risk.
Turn insights into effective automation
Once you’ve found a strong candidate, export the AI Agent flow, including task details and prompt, straight into Cresta’s AI Agent Builder. Natural language insights and answers on your discovered conversation topics and phases help guide agent design and optimization.
The AI Agent lifecycle
Test & Deploy
Validate behavior and performance before launch to safeguard customer experience and reduce risk.
Optimize
Continuously refine and expand automation with real-time insights, keeping performance aligned with evolving business needs.
Make better automation decisions, faster
Data-backed roadmap
Replace instinct with clear readiness scores and ROI projections that justify investment.
De-risked automation
Identify complexity, edge cases, and integration requirements before a line of code is written.
Faster execution
Go from conversation analysis to live prototype in minutes—all within Cresta.
Start your automation journey with confidence
Gain the insights to design AI agents that deliver results from day one.
