Blog
Email Is In the Loop: Cresta Expands Agent Assist and Conversation Intelligence Across Every Major Channel
Voice AI Agents for Customer Experience: Why Decentralized Agent Architectures Can Outperform Central Orchestrators
Central orchestrators slow down and break under pressure. This blog explores why Cresta’s decentralized AI agent architecture delivers faster, more reliable customer experiences—without the single points of failure.
AI Agent to Human Agent Handoffs: The Best Practices You Need
Discover best practices for seamless AI-to-human handoffs that keep customers happy and frustration-free
More than Just a Model: How Cresta Delivers Precise, Adaptable Summaries with Ultra-Low Latency
This post breaks down how Cresta built a system, from training data to model tuning, that delivers fast, high-quality summaries tailored to the realities of contact centers.
How Spirit Airlines Took Flight with Cresta: Transforming Contact Center Quality and Insights in Record Time
When Spirit Airlines set out to enhance its Guest Care operations, their mission was clear: gain deeper visibility and more real-time actionability from every Guest conversation.
Beyond Multi-Channel: A Guide to Deploying Omnichannel AI Agents for Scalable, Seamless CX
Learn how to deliver seamless, scalable CX with omnichannel AI agents that connect every conversation, channel, and customer touchpoint. Discover why siloed chatbots aren’t enough, and what it takes to get it right.
Grounding Reality – How Cresta Tackles LLM Hallucinations in Enterprise AI
Discover the six core pillars behind Cresta’s ground-breaking approach to building AI systems that minimize hallucinations by design, not by chance.
Leadership Spotlight: Meet Mark Meghezzi, Cresta’s New Head of EMEA
Sit down with Mark to learn more about his background, what excites him about the opportunity at Cresta, and how he sees AI transforming customer experience across EMEA.
The Turning of the Tide
Cresta marks new milestones in Q2 of FY26 with record results.
From Automation to Abundance: Cresta’s Vision for the Future of CX
RAISE Paris 2025 was abuzz with ideas on the future of AI, and both our CEO Ping Wu and CMO Russell Banzon were in the mix to share their perspectives on stage.
Building Voice AI That Actually Works: Balancing Realistic Voices vs. Production-Ready Performance
We evaluated today’s voice AI landscape on different vendors’ realism vs. their production readiness. What trade-offs do enterprise leaders face when choosing the right voice model for real-world deployment? How do they make an informed decision that’s best for their business and will actually scale?
Wave of Change: Introducing Cresta’s New Brand
The world of enterprise AI is changing fast. We’ve evolved our technology in step with those shifts, supporting customers as they make the move from assistive to autonomous systems – and our brand needed to evolve too.
Introducing WAVE: Cresta’s Flagship Conference for the Future of AI-Driven CX
Introducing Cresta's inaugural flagship event, WAVE, where we're bringing the brightest minds in AI and customer experience together to learn, grow, and innovate.
More Coaching Sessions May Actually Be Hurting Your Team Performance
In this latest installment of our data-backed series, Cresta IQ, we explore why more coaching sessions may actually be harming your contact center performance.
Fast Cars & AI Stars: Inside Cresta’s Action-Packed CCW Las Vegas!
Cresta brought the energy to CCW Las Vegas with packed demos, powerful customer sessions, and an unforgettable night of racing — see the highlights.
Cresta’s AI Agent is Omnichannel: Seamless Conversations, Anytime, Anywhere
Cresta AI Agent introduces omnichannel capabilities across voice and digital, enabling unmatched continuity and customer experience.
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