Blog
Introducing the Next Generation of Cresta Insights: A Complete System for Enterprises to Understand Their CX
Discover how the latest advances in Cresta Insights bring together more authoritative Topic Discovery, real-time trend detection, and a more agentic AI Analyst to help enterprises move from customer signals to action faster.
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Your Brand, Any Language: The New Frontier of Voice Agent Localization
AI voice agents are turning every customer call into a scalable brand experience. Learn how the right voice can build trust, deliver a consistent identity across languages, and become one of your brand’s most powerful ambassadors.
How the Best AI Agents Keep Getting Better
Improving AI agents takes more than A/B testing a single metric. Learn the experimentation habits that help teams measure real customer impact, avoid misleading wins, and understand what’s actually driving performance in production.
Designing Partnership: How Conductor Works With You, Not For You
What separates a tool you operate from a collaborator you work with lies in the design. That principle is at the heart of Cresta Conductor, our developer-first environment for building, testing, and refining AI agents, which we launched in June.
Cresta Connect26 Australia: Building the Future of CX Takes an Ecosystem
We hosted Cresta Connect26 Australia at the iconic Sydney Opera House - in this post, we break down the key insights from the event.
How Cresta Grades Its Agents: Evaluators in an LLM World
Learn how Cresta evaluates AI Agents at scale using LLM judges, deterministic checks, simulations, and human calibration to catch failures before launch and build trust in high-stakes environments.
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Bringing Cresta's AI Agent to Avaya Infinity: Inside a New WebSocket Voice Integration
What makes Avaya's new streaming media integration different, and what we learned putting a voice AI agent on top of it.
Before the Dashboard Knows: Detecting Real-Time Trends in CX Conversations
Get a deep dive into how our newest Insights capability, Real-Time Trends, works in this blog post from the engineering team.
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Introducing the Next Generation of Cresta Insights: A Complete System for Enterprises to Understand Their CX
Discover how the latest advances in Cresta Insights bring together more authoritative Topic Discovery, real-time trend detection, and a more agentic AI Analyst to help enterprises move from customer signals to action faster.
Seasonality Isn’t the Problem. Workforce Rigidity Is.
Seasonal demand may be predictable, but contact center operations often struggle to keep up. This Cresta IQ analysis explores how demand volatility, workforce rigidity, and AI-powered elasticity shape the future of seasonal support.
Cresta’s Compass AI: Improving Discoverability in Enterprise Applications
A look at how Cresta reimagined enterprise navigation for an AI-first world: introducing Compass, a new Director experience that uses an AI support agent to help users move across workflows, find relevant context, and take the next step toward their goals.
What I Learned by Dogfooding Our Own AI Agent, Signal
Get a deep dive on what we discovered when using Synthetic Customers on our own website's AI Agent, Signal
Cresta Continues International Expansion with Spain Launch
Learn about Cresta's latest global expansion into Spanish markets
Cresta Launches Training Simulator, Bringing AI Agent Technology to Human Agent Training
Cresta Training Simulator uses AI-powered simulations based on real customer conversations to help agents build skills faster, improve readiness, and turn coaching into measurable performance gains.
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