Blog
Cresta Launches Automated AI Agent Testing: Confidence in Every Conversation
Confidence, automated. Cresta’s AI-powered testing suite makes every AI Agent release more reliable, efficient, and customer-ready.
Xanterra’s AI Agent Strategy Delivers 74% Containment and Millions in Revenue Growth
Xanterra Travel Collection, the hospitality leader behind America’s national parks, partnered with Cresta to bring AI transformation to guest service. By introducing AI Agent, Xanterra streamlined operations, empowered its teams, and unlocked $3.3M in new revenue.
How AI-Powered Conversation Intelligence Is Reshaping Financial Services and Collections Strategy
From rising regulatory scrutiny to customer churn threats, learn how AI-powered conversation intelligence helps leaders surface real-time insight from customer conversations to improve collections, strengthen compliance, and protect revenue.
Why You Can’t Trust Out-of-the-Box Evaluators
Generic AI evaluators promise plug-and-play accuracy—but fall short where nuance and domain context matter most. This post breaks down why out-of-the-box LLM evaluators mislead enterprise teams, how misalignment erodes trust, and how Cresta’s expert-aligned, transparent evaluation framework turns measurement into a foundation for reliable AI performance.
The New Perimeter is Your Contact Center: Why Observability Now Belongs in Your Tech Stack
This post explores why observability—seeing what’s happening inside every conversation and workflow—is now essential for security. Learn how Cresta’s real-time intelligence, behavioral insights, and in-the-moment guardrails shrink the gray space where fraud and insider abuse thrive.
Engineering for Real-Time Voice Agent Latency
Discover how Cresta’s team optimizes every millisecond—from telephony and ASR to LLMs and TTS—to deliver real-time, human-like conversations at scale.
When to Use What: A Practical Guide to AI Agent Testing and Evaluation
Learn the sequencing approach to best understand when to use which testing and evaluation method for the most effective assessment of your AI agents.
How Using Conversation Intelligence in the Healthcare Industry Solves Communication Gaps
Discover how AI-powered conversation intelligence helps payers and providers uncover root causes of service friction, improve member satisfaction, and support faster, data-driven decision-making.
The New World of Non-Deterministic Testing and Evaluation
In the early days of conversational AI, testing and evaluation were fairly predictable. Flow-based bots followed strict, pre-defined paths, so teams could simply simulate each step and confirm that every interaction point returned the expected output.
Building AI Agents Customers Actually Love
Most AI deployments fail—not because of technology, but because they forget the human. In this webinar recap feat. Google’s former Chief Decision Scientist, you’ll learn how enterprises can design AI that delights customers, earns trust, and drives lasting loyalty.
AI-Ready Knowledge for Contact Centers: Closing the Gap Between the Knowledge Base and AI
Learn about Cresta's approach to transform knowledge bases into AI-ready knowledge that supports the modern contact center.
How Retailers Use Conversation Intelligence to Uncover Buying Friction in Real Time
Discover how AI-powered conversation intelligence helps uncover real-time buying friction, surface product feedback trends, and optimize the digital-to-agent handoff—without waiting weeks for insights.
From Damage Control to Proactive Solutions: How Travel & Hospitality Uses Conversation Intelligence to Stay Ahead
Learn how leading hotels and airlines are using AI-powered conversation intelligence to manage outages, app rollouts, and guest frustration in real time.
How We Created Our First Fully AI-Generated Ad for $855.07: The Steps, the Tools, and a Prompt
Every word, image, and voice in our latest brand video was created using AI. Get an inside look at the tools, prompts, and thinking that powered it.
The CSAT Mirage: You Might Have a Survey Problem
This Cresta IQ explores why traditional surveys miss the mark—and how Predictive CSAT helps organizations move beyond score-chasing to uncover the real drivers of customer experience.
Cresta’s Three Strategic Pillars of AI Agent Defense for Enterprise Security and Compliance
AI agents can’t just be smart—they need to be safe. This post unpacks Cresta’s three-pillar guardrail framework, built to keep enterprise AI agents secure, compliant, and resilient from day one.
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