Experts on Day One

Becoming an expert is difficult. We spent years in our PhD programs sitting in classrooms...

Scale for Success with Real-Time Customer Ser...

In contemporary marketing, the phrase “at scale” usually means big or more. But...

Osman Javed

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Contact Center AI: Fuel Lasting Success in Mo...

For leaders working to bring about lasting change, the pandemic continues to exa...

Osman Javed

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What is Conversational AI? And How Does it He...

Only recently available at scale, conversational AI uses digital and telecommuni...

Osman Javed

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6 Reasons I Joined Cresta After Google

I was very impressed with what the Cresta team had accomplished and was also int...

Ping Wu

Average Handle Time Isn't Sexy But It’s Still...

Free throws in basketball aren't sexy, but they're fundamental. Footwork in base...

Osman Javed

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Why Contact Center AI is a Big Deal for Custo...

The pandemic spurned a mass customer adoption of digital channels. Yet, despite...

Michael Parker

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GraphQL for the React Redux Developer

Migrate toGraphQL using the Apollo Client library to take advantage of advance G...

Jerry Cheong

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Cresta's Platform: Auth, APIs, and More

Cresta's path to a robust API layer that allows us to support our 1st party usag...

Andrew Lim

Cresta's Summer '21 Release

Taking Customer Care from a cost center to a value center

Osman Javed

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How Science Fiction Inspires Human-AI Collabo...

AI shines best when it's collaborating with humans.

Jessica Zhao

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Moving the Middle: An Innovative Approach to...

Every organization suffers from a performance gap between its top employees and...

James Purvis

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What is The Performance Gap costing your busi...

Imagine if every employee performed like a top performer?

Osman Javed

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4 Ways to Assist Contact Center Agents with A...

Today’s modern contact center provides critical touchpoints for a variety of cus...

Nathan Sikes

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Prioritizing The CX Metrics That Matter

Metrics can define an organization’s culture and operational style. They’re also...

Nathan Sikes

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Investing in Cresta: Supercharging Agents in...

Facebook LinkedIn Twitter Nailing customer experience is tough. Every conversat...

Carl Eschenbach · Kais Khimji · Ben Horowitz

A Letter From the Founders

At Cresta, we’re on a mission to enable everyone to be 100x as effective at work...

S. Zayd Enam · Tim Shi · Sebastian Thrun

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Improving AI Models Through Feedback in Plain...

How Cresta empowers contact center managers to improve AI suggestions by giving...

Saurabh Misra · Wu a Motoki

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Announcing Cresta for Voice

Bringing Cresta's Real-time Expertise AI to phone-based sales and service teams.

Tim Shi · Osman Javed

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Cresta's Spring 2021 Release

We’re excited to share our Spring 2021 Release: The Sound of Expertise.

Osman Javed

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Scaling Behavior Change Across 1,000 People

Cresta combines machine learning and cognitive psychology to drive behavior chan...

Shubham Gupta · Lars Mennen · Jessica Zhao

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Expertise From Chat Bot to Agent: An End-to-E...

Create a seamless customer experience that passes customers from expert chat bot...

Andrew Lim

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Enterprise-Grade Security and Dashboarding

Learn more about Cresta’s compliance and security capabilities, including SOC2 T...

J. Matt Peterson

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Spring Launch: But wait, there's more!

Cresta's Spring Launch is packed with new features and improvements to drive cus...

Lars Mennen

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Maximizing Contact Center Productivity

Contact centers are operationally-complex and offer no shortage of challenges fo...

Nathan Sikes

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Improve Your NPS with Cresta

Call centers have been flooded with an unprecedented amount of call volume since...

James Purvis

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A Modern Approach To Improving Employee Engag...

With so many disruptions affecting workers, business leaders have a tremendous o...

Nathan Sikes

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How we reduced our labeling cost by 10x

How we reduced our labeling cost and efforts by over 10x, while continuously pus...

Navjot Matharu

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What's Your Average Handle Time (AHT)?

Average Handle Time (AHT) is a tried-and-true metric impacting several mission-c...

Nathan Sikes

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Action Directed GPT-2

How we made a new controllable language model to make chat agents more effective...

Saurabh Misra

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AWS and Cresta Partner to Bring Real-Time Int...

Now, customers can easily bring contact center solutions into their business, an...

Osman Javed

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Former AT&T CEO, John Donovan, Joins Cresta’s...

John brings more than 30 years of experience in the technology industry to Crest...

Nathan Sikes

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Announcing Cresta for Customer Service

Real-Time Assistance and Conversational Insights for Customer Service Teams

Osman Javed

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3 Keys for Creating Understandable AI Product...

AI-powered products are more prevalent than ever before: automatically organizin...

Devin Liu

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Cresta: A System of Record for Expertise

Think about the last time you taught someone something difficult. Did you just t...

Tim Shi

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So You've Moved to a Virtual Contact Center.

Curious to know how your virtual contact center strategy is faring? We asked a p...

Andrew Meissbach

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When contact changes: Our five lessons from t...

As the world unites to slow the spread of COVID-19, businesses are stepping up t...

Andrew Meissbach · S. Zayd Enam