Blog
Introducing Cresta’s Agent Operations Center: A Unified Command Center for Human and AI Agents
Cresta’s Agent Operations Center is the unified command hub for supervising human and AI agents in real time. Monitor live conversations, guide interactions instantly, and ensure automation delivers accurate, compliant, and on-brand experiences at scale.



Peak-Demand Excellence: How AI Agents Elevate Service for Telcos and Utilities
Telcos and utilities face relentless volume spikes during outages, billing cycles, and policy changes—when customers need fast, accurate answers most. This blog explores how AI agents can absorb predictable, high-volume interactions, and where automation delivers the greatest impact while preserving seamless escalation to human agents.


How CVS Health Went From Scoring 5% of Calls to 100% with AI-powered Conversation Intelligence
CVS Health shares how it is accelerating customer experience impact with AI—achieving immediate reductions in after-call work, unlocking predictive CSAT across 100% of calls, and dramatically improving time to insight.

Evaluating AI Voices – What Does It Mean to Sound “Good”?
"Your AI Agent doesn't sound good"—this critique is perhaps the deepest dread for anyone building a voice agent.


When Every Word Matters: Engineering Real-Time Multilingual Intelligence for Human Conversations
This technical deep dive unpacks the architectural decisions, latency optimizations, and model evaluation frameworks behind our Real-Time Translator (RTT)—showing how language detection, transcription, translation, and speech synthesis work together to enable seamless global communication.


How We Built a State-of-the-Art Research Agent for Call Center Conversation Analytics
Take a deep dive into how we built Cresta AI Analyst, and all of the lessons learned along the way.


Introducing Automation Discovery: Build the Blueprint for CX Automation
A data-driven blueprint for automation and workflow improvement—showing what to automate, how conversations work today, and where to improve CX.


Building and Deploying Production‑Grade AI Agents: Cresta’s End‑to‑End Approach
In this post, we walk through Cresta’s full lifecycle for building and deploying production-grade AI agents.

A New Wave in AI-Driven CX: Inside Cresta’s First-Ever WAVE
Cresta’s inaugural WAVE 2025 united AI and CX leaders for three days of innovation, insight, and connection — from breakthrough launches to on-field fun at AT&T Stadium.


Cresta Expands Global Reach with Real-Time Voice Translation and Multilingual AI Across the Platform
Cresta’s latest launch makes global CX effortless—with real-time voice translation, multilingual AI, and insights across every language.


Beyond Automation: How Cresta’s New Innovations Give Businesses Control and Confidence
Cresta WAVE 2025 has kicked off, bringing together AI and CX leaders for three days of innovation, connection, and breakthrough product announcements.

Meet Signal: Cresta’s AI Agent Powering a New Kind of Website Experience
Meet Signal, Cresta’s new AI concierge for our website. Signal transforms the website experience into an intelligent, conversational journey—answering questions with cited sources, switching seamlessly between chat and voice, and even connecting visitors to demos or sales.

Cresta Crew: Henry Zhang, Product Manager, AI Agent
Meet Henry Zhang, Product Manager from our AI Agent team - learn what he works on, why he chose Cresta, and more.
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Beyond the Demo: How to Confidently Evaluate AI Agent Platforms
Evaluate AI agents with confidence. Cresta’s Enterprise Buyer’s Guide helps enterprises move beyond containment to scalable, measurable AI success.


Meet the Minds Powering WAVE 2025
Get a preview of the speakers taking the stage at Cresta's flagship event, WAVE, taking place in Dallas November 12-14. You'll get a peek of the topics they'll cover and the insights they'll share.

Xanterra’s AI Agent Strategy Delivers 74% Containment and Millions in Revenue Growth
Xanterra Travel Collection, the hospitality leader behind America’s national parks, partnered with Cresta to bring AI transformation to guest service. By introducing AI Agent, Xanterra streamlined operations, empowered its teams, and unlocked $3.3M in new revenue.

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