
The Untapped Power of Conversations: Turning Hidden Insights into Enterprise Impact
United Airlines has built a powerful insights-to-action engine that extends well beyond the contact center. Learn how the airline leverages conversation insights to drive real-time event and policy response, identify data-driven changes to key products and policies, and optimize core digital experiences.

Introducing the Agent Operations Center
Automation is scaling fast and supervisors need a new way to guide both human and AI agents with confidence. Cresta’s Agent Operations Center brings every live conversation into one unified command center, giving teams the real-time visibility, context, and support tools they need to manage a hybrid workforce effectively.
Agent Operations Center: Real-time oversight and guidance for a hybrid workforce
Join us to discover how Agent Operations Center helps improve containment, preserve trust, and elevate customer experience across your contact center.
"AI Agent will get better over time," says Cresta CEO
Cresta's CEO, Ping Wu discusses the outlook for AI hybrid workplaces and the return on investment on the technology.
Introducing Automation Discovery: Build the Blueprint for CX Automation
Cresta Automation Discovery pinpoints which contact center conversations are ready for automation. It combines data on flow complexity, conversation volume, and resolution rates to generate a single readiness score—so you can prioritize, prove value, and start fast.
Automation Discovery: Build Your Blueprint for CX Automation
Join us to see how Automation Discovery brings clarity, confidence, and speed to your automation journey.

The AI Changemakers: Leading Complex Enterprise Transformations
Hear how Sri Narasimhan, VP of Enterprise Customer Experience & Insights at CVS Health, is driving real change careful planning, detailed execution, and buy-in from stakeholders.

Opening Keynote: AI and the Future of the Customer Experience
Changing technology and customer needs are reshaping the contact center more rapidly than ever before, and businesses that don’t ride the wave risk being flattened by it. In the opening keynote, Ping Wu, CEO of Cresta, will share what the coming years will look like as the customer experience fundamentally transforms. Join us for a look into the future as we unveil new advancements from Cresta to power your success now and for years to come.

Turning Enterprise AI into Measurable ROI
MIT reports that 95% of enterprise AI pilots fail. What sets the 5% apart? Join Bob Victor, SVP of Consumer Solutions at Comcast Business, Edmond Mackey, Chief Strategy Officer at Aptive, and Robin Gareiss, CEO of Metrigy Research, for a discussion on how to identify high-value opportunities, build compelling business cases, and deliver ROI from AI transformation initiatives.

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