
Opening Keynote: AI and the Future of the Customer Experience
Changing technology and customer needs are reshaping the contact center more rapidly than ever before, and businesses that don’t ride the wave risk being flattened by it. In the opening keynote, Ping Wu, CEO of Cresta, will share what the coming years will look like as the customer experience fundamentally transforms. Join us for a look into the future as we unveil new advancements from Cresta to power your success now and for years to come.

Turning Enterprise AI into Measurable ROI
MIT reports that 95% of enterprise AI pilots fail. What sets the 5% apart? Join Bob Victor, SVP of Consumer Solutions at Comcast Business, Edmond Mackey, Chief Strategy Officer at Aptive, and Robin Gareiss, CEO of Metrigy Research, for a discussion on how to identify high-value opportunities, build compelling business cases, and deliver ROI from AI transformation initiatives.

AI Agents in Action: Lessons from the Front Lines
AI agents are delivering remarkable customer experiences at a fraction of the cost. But what does it take to deploy them successfully? Which use cases are proving most effective? And how do you manage a hybrid workforce of humans and AI? Get answers straight from the source in this panel featuring Kevin Dillman, Senior Director of Central Reservations at Xanterra Travel Collection and Colin Taylor, Senior Director of Shared Services at Propel Holdings.

Expanding Human Potential: Unlocking the Full Power of Agent Assist
Join Cresta VP of Customer Success Chris Reese, Mark Fleming, Corporate Vice President of Member Experience at SCAN Health, and Fred Spano, Vice President of Integrated Sales at Frontdoor, for an engaging discussion on best practices and advanced use cases for real-time agent augmentation.

A View From AI’s Cutting Edge
This session will feature Sharad Sachdev, Global Lead for Gen AI-Powered Customer Experience at Accenture, in conversation with Cresta CEO, Ping Wu, on how to implement generative AI successfully in the enterprise. The session will uncover tangible lessons from one of the world’s leading consulting firms and systems integrators on where to start, how to manage the transformation, and how to capture the full value of AI in the customer experience.

A Rising Tide: How Businesses Can Thrive Amid Rapid Tech Advancement
John Donovan sits at the intersection of business and emerging technology. He is the former CEO of AT&T Communications, a prolific technology investor, the lead independent director of Palo Alto Networks, and a director of Lockheed Martin. Join John and Alex Cramer, Chief Revenue Officer of Cresta, for a conversation about how businesses can lead the way in leveraging new technologies, as well as the risks that come with being left behind.

WAVE 2025 Closing Keynote with Special Guest Molly Bloom
Molly Bloom, famed for running an exclusive high-stakes poker game, shares her powerful story of grit, resilience, and reinvention—an inspiring journey from setback to success.
Cresta Real-Time Translation
Enable agents and customers to communicate effortlessly across languages. Embedded directly into Agent Assist, it automatically detects and translates speech in real time, helping enterprises reduce friction and deliver seamless multilingual experiences.

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