Welcome to the AI Maturity Blueprint webinar series, where expert speakers explore the four essential pillars of AI adoption in contact centers: People, Process, Technology, and ELT Buy-In. In this series, you’ll learn how to build a next-generation contact center where AI and human agents seamlessly collaborate to deliver exceptional results.
Our fourth and final episode, “Winning ELT Buy-In: Getting Leadership to Champion Your AI Initiatives,” tackles the single most critical factor in AI success—executive support. You can have the right people, the right processes, and cutting-edge technology, but without leadership buy-in, even the best AI initiatives can stall.
Join John Donovan, Technologist and former CEO of AT&T, and Sai Vivek, Senior Vice President of Customer Success at Cresta. Together, they’ll reveal insider strategies for securing executive backing and ensuring AI investments translate into measurable business impact. You’ll discover:
Without leadership buy-in, even the best AI initiatives stall in pilot purgatory. This session gives you the strategies, frameworks, and real-world insights from leaders that have been there to turn executive hesitation into full-scale commitment.

See how leading brands are transforming customer experience and driving greater efficiency with Cresta, the unified platform for human and AI agents.
Sunbit's contact center was growing faster than their IVR could handle. By replacing their tree-based phone system with Cresta's AI voice agent and layering in real-time agent assist and 100% QA coverage, Sunbit contained 50% of interactions autonomously, cut routing time from 90 seconds to five, and drove average handle times down 10% — while customer satisfaction went up.

Discover six practical lessons from CX leaders using AI in live operations, from choosing the right first use case to building momentum, adoption, and long-term impact.