Winning ELT Buy-In: Getting Leadership to Champion Your AI Initiatives
Welcome to the AI Maturity Blueprint webinar series, where expert speakers explore the four essential pillars of AI adoption in contact centers: People, Process, Technology, and ELT Buy-In. In this series, you’ll learn how to build a next-generation contact center where AI and human agents seamlessly collaborate to deliver exceptional results.
Our fourth and final episode, “Winning ELT Buy-In: Getting Leadership to Champion Your AI Initiatives,” tackles the single most critical factor in AI success—executive support. You can have the right people, the right processes, and cutting-edge technology, but without leadership buy-in, even the best AI initiatives can stall.
Join John Donovan, Technologist and former CEO of AT&T, and Sai Vivek, Senior Vice President of Customer Success at Cresta. Together, they’ll reveal insider strategies for securing executive backing and ensuring AI investments translate into measurable business impact. You’ll discover:
- How to align AI with strategic business priorities to gain executive sponsorship
- The psychology behind leadership decision-making (and how to navigate common objections)
- Proven tactics for presenting a compelling AI business case—with real-world ROI examples
Without leadership buy-in, even the best AI initiatives stall in pilot purgatory. This session gives you the strategies, frameworks, and real-world insights from leaders that have been there to turn executive hesitation into full-scale commitment.
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From Metrics to Meaning: Insights from the 2025 Benchmarking Study
Join us to gain a clear view of where contact center excellence is heading, and how to position your organization at the forefront of this transformation.
Cresta Launches Automated AI Agent Testing: Closing the Trust Gap in Enterprise AI
With the launch of its Automated AI Agent Testing suite, the company introduces a way to use AI to test AI, giving enterprises the assurance that every AI agent released is accurate, compliant, and production-ready.
Introducing Cresta's Automated AI Agent Testing suite
Trust in AI isn’t assumed, it’s earned through comprehensive, disciplined testing. Cresta’s Automated AI Agent Testing suite validates every release with expert-aligned LLM judges, simulated customers that uncover edge cases, and in-product feedback loops that turn conversation reviews into safeguards. The result: safer, faster deployments you can trust.