What happens when you stop talking about AI—and start building with it?
This brand film was created entirely using generative AI: script, visuals, voiceover, all of it. It’s not just about agentic AI in the contact center...it’s a showcase of what happens when humans and AI truly collaborate. Made by AI. Directed by Cresta.
Introducing Cresta's Automated AI Agent Testing suite
Trust in AI isn’t assumed, it’s earned through comprehensive, disciplined testing. Cresta’s Automated AI Agent Testing suite validates every release with expert-aligned LLM judges, simulated customers that uncover edge cases, and in-product feedback loops that turn conversation reviews into safeguards. The result: safer, faster deployments you can trust.
Cresta WAVE 2025 Highlights
Relive the best moments from Cresta WAVE 2025, where visionaries, innovators, and CX leaders came together to shape the future of AI and customer experience.
Cresta Real-Time Translation
Enable agents and customers to communicate effortlessly across languages. Embedded directly into Agent Assist, it automatically detects and translates speech in real time, helping enterprises reduce friction and deliver seamless multilingual experiences.
Introducing Automation Discovery: Build the Blueprint for CX Automation
Cresta Automation Discovery pinpoints which contact center conversations are ready for automation. It combines data on flow complexity, conversation volume, and resolution rates to generate a single readiness score—so you can prioritize, prove value, and start fast.
Introducing the Agent Operations Center
Automation is scaling fast and supervisors need a new way to guide both human and AI agents with confidence. Cresta’s Agent Operations Center brings every live conversation into one unified command center, giving teams the real-time visibility, context, and support tools they need to manage a hybrid workforce effectively.
The Untapped Power of Conversations: Turning Hidden Insights into Enterprise Impact
United Airlines has built a powerful insights-to-action engine that extends well beyond the contact center. Learn how the airline leverages conversation insights to drive real-time event and policy response, identify data-driven changes to key products and policies, and optimize core digital experiences.
Introducing the Agent Operations Center
Automation is scaling fast and supervisors need a new way to guide both human and AI agents with confidence. Cresta’s Agent Operations Center brings every live conversation into one unified command center, giving teams the real-time visibility, context, and support tools they need to manage a hybrid workforce effectively.
Introducing Automation Discovery: Build the Blueprint for CX Automation
Cresta Automation Discovery pinpoints which contact center conversations are ready for automation. It combines data on flow complexity, conversation volume, and resolution rates to generate a single readiness score—so you can prioritize, prove value, and start fast.
The AI Changemakers: Leading Complex Enterprise Transformations
Hear how Sri Narasimhan, VP of Enterprise Customer Experience & Insights at CVS Health, is driving real change careful planning, detailed execution, and buy-in from stakeholders.
Opening Keynote: AI and the Future of the Customer Experience
Changing technology and customer needs are reshaping the contact center more rapidly than ever before, and businesses that don’t ride the wave risk being flattened by it. In the opening keynote, Ping Wu, CEO of Cresta, will share what the coming years will look like as the customer experience fundamentally transforms. Join us for a look into the future as we unveil new advancements from Cresta to power your success now and for years to come.
Turning Enterprise AI into Measurable ROI
MIT reports that 95% of enterprise AI pilots fail. What sets the 5% apart? Join Bob Victor, SVP of Consumer Solutions at Comcast Business, Edmond Mackey, Chief Strategy Officer at Aptive, and Robin Gareiss, CEO of Metrigy Research, for a discussion on how to identify high-value opportunities, build compelling business cases, and deliver ROI from AI transformation initiatives.
AI Agents in Action: Lessons from the Front Lines
AI agents are delivering remarkable customer experiences at a fraction of the cost. But what does it take to deploy them successfully? Which use cases are proving most effective? And how do you manage a hybrid workforce of humans and AI? Get answers straight from the source in this panel featuring Kevin Dillman, Senior Director of Central Reservations at Xanterra Travel Collection and Colin Taylor, Senior Director of Shared Services at Propel Holdings.
Expanding Human Potential: Unlocking the Full Power of Agent Assist
Join Cresta VP of Customer Success Chris Reese, Mark Fleming, Corporate Vice President of Member Experience at SCAN Health, and Fred Spano, Vice President of Integrated Sales at Frontdoor, for an engaging discussion on best practices and advanced use cases for real-time agent augmentation.
A View From AI’s Cutting Edge
This session will feature Sharad Sachdev, Global Lead for Gen AI-Powered Customer Experience at Accenture, in conversation with Cresta CEO, Ping Wu, on how to implement generative AI successfully in the enterprise. The session will uncover tangible lessons from one of the world’s leading consulting firms and systems integrators on where to start, how to manage the transformation, and how to capture the full value of AI in the customer experience.
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