Introducing the Next Generation of Cresta Insights
Cresta Insights is the system enterprises trust to turn customer conversations into the decisions that drive their business. With three new releases, it becomes more authoritative, more real-time, and more agentic than ever before.
AI Agents that customers love and businesses trust
See how Cresta AI Agent combines real customer data, rigorous testing, and production monitoring to deliver automation that performs reliably at scale.
How Cresta and Atento Are Bringing Hybrid Human-AI CX Transformation to Enterprises Across the Americas
Cresta CEO Ping Wu and Atento CEO Dimitrius Oliveira introduce their strategic partnership.
Introducing Cresta Training Simulator
See how Cresta's Training Simulator lets agents practice against simulated customers built from your real conversations, graded by the same rules as live calls.
Introducing Conductor
Cresta Conductor is a natural-language building engine for the full agent lifecycle, from design through post-launch optimization.
Introducing AI Agent Testing 2.0
Rigorous AI agent testing has always required manual effort and human judgment that's hard to scale. The result is testing programs that look thorough at launch but erode as the agent evolves faster than the tests do.

Introducing Synthetic Customers
See how enterprises are using deep customer understanding to move faster and make better decisions across the CX lifecycle.

Oportun + Cresta: Driving Sales Performance with Real-Time AI and 100% Interaction Monitoring
In a high-stakes sales environment, every interaction matters, and variability in agent performance can leave real revenue on the table. See how Oportun partnered with Cresta to move from sample-based QA to 100% interaction monitoring, give agents real-time guidance during live calls, and transform coaching from a lagging, compliance-driven function into a data-backed performance engine. By surfacing the behaviors that actually drive results, Oportun has closed the gap between top and mid-tier performers, improved pull-through rates, and delivered material P&L gains, all while building a culture where agents feel set up to win.
Your Customers and Teams Have Already Told You What Needs to be Fixed – Stop Asking and Take Action
At Reuters Customer Service & Experience West, Alaska Airlines and Cresta discuss how leading organizations are operationalizing AI across the contact center.

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