Cresta was named a Leader in The Forrester Wave: Conversation Intelligence in the Contact Center, Q2 2025 – Access the report!

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    Cresta Named a Leader and “…a Force To Be Reckoned With” in The Forrester Wave™: Conversation Intelligence Solutions for Contact Centers, Q2 2025

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News

Hubspot's Global Dir. of Customer Success on how AI will make CSMs more valuable strategic advisors to customers
  • CS/CX
June 3

Hubspot's Global Dir. of Customer Success on how AI will make CSMs more valuable strategic advisors to customers

Daphne Costa Lopes of HubSpot discusses AI's emerging role as a 'co-pilot' for CSMs, unlocking ROI through efficiency and effectiveness.
AI is transforming finance, freeing teams in every department for higher-impact work
  • Finance
May 23

AI is transforming finance, freeing teams in every department for higher-impact work

Brex's Head of Business Systems, Kaushik Patel, envisions AI reshaping payments and expense management, moving away from traditional banking methods.
AI agent assist beats robotic humanless automation in high-touch retail CX
  • CS/CX
May 12

AI agent assist beats robotic humanless automation in high-touch retail CX

Kate Guenther, Aritzia's VP of Customer Experience, discusses AI's role in maintaining human connection while improving service quality.
Inside the human-first AI adoption trend, prioritizing people and psychological safety over tech
  • AI
June 9

Inside the human-first AI adoption trend, prioritizing people and psychological safety over tech

Alicia Picard of Connext advocates for a "fail forward" culture to foster innovation and psychological safety in AI adoption.
While AI erodes the traditional support role, the pillars of great CS are only getting stronger
  • Latest
June 3

While AI erodes the traditional support role, the pillars of great CS are only getting stronger

Kenji Hayward of Front discusses the importance of a solid support foundation before integrating AI in CS.
Tariff tightrope keeps tech on edge and consumer outcomes unclear
  • Latest
May 29

Tariff tightrope keeps tech on edge and consumer outcomes unclear

Ashank Dubey, Sr. Advisor of Product Marketing at Dell Technologies on U.S. tech tariffs and market volatility.
Data and instant gratification through great CX—not points—are redefining hotel loyalty
  • Travel and Hospitality
June 9

Data and instant gratification through great CX—not points—are redefining hotel loyalty

Ellis Connolly of Laasie on instant gratification and rewards to enhance hospitality engagement and drive revenue.
Hooters launches internal AI culture ally called Owlbert in pursuit of 'guest-obsessed' experiences
  • AI
May 12

Hooters launches internal AI culture ally called Owlbert in pursuit of 'guest-obsessed' experiences

HOA Brands, parent company of Hooters, launches Owlbert, an AI tool, to reinforce culture and improve employee engagement.
AI-driven threats spur Palo Alto Networks to boost defenses with Protect AI acquisition
  • Latest
May 8

AI-driven threats spur Palo Alto Networks to boost defenses with Protect AI acquisition

Palo Alto Networks plans to acquire Protect AI for $500-$700 million to grow its AI security capabilities.

AI

See more
Tech powers hospitality CS, but humans drive the guest experience
  • AI
June 18

Tech powers hospitality CS, but humans drive the guest experience

Joshua Viner of TravelAI on how AI is transforming hospitality, but human oversight is essential for memorable service.
Inside the human-first AI adoption trend, prioritizing people and psychological safety over tech
  • AI
June 9

Inside the human-first AI adoption trend, prioritizing people and psychological safety over tech

Alicia Picard of Connext advocates for a "fail forward" culture to foster innovation and psychological safety in AI adoption.
As AI hype wanes, substance beats showmanship as experts demand measurable impact
  • AI
May 21

As AI hype wanes, substance beats showmanship as experts demand measurable impact

Mike Haylon, GM of Asana's AI Studio, discusses practical AI deployment over hype, focusing on real-world value and ROI.
Klarna's AI experiment hits limits, reverts to human-first workflows as a path to future automation
  • AI
May 12

Klarna's AI experiment hits limits, reverts to human-first workflows as a path to future automation

Klarna is scaling back its AI-first customer service strategy, acknowledging the need for human interaction to maintain service quality.

Automotive

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Can Tesla's new AI agents mend its service reputation?
  • Automotive
May 14

Can Tesla's new AI agents mend its service reputation?

Tesla introduces AI agents for vehicle repairs and insurance customer service to improve communication and expedite resolutions.
Hertz bets on AI for vehicle inspections, but will customers pay the price?
  • Automotive
April 21

Hertz bets on AI for vehicle inspections, but will customers pay the price?

Hertz partnering with Israeli AI startup UVeye to deploy AI-powered vehicle inspection systems at major U.S. airports, starting in Atlanta.
Car buyers rush to lock in pre-tariff deals, with used market set to surge
  • Automotive
April 7

Car buyers rush to lock in pre-tariff deals, with used market set to surge

Anderson Economic Group says tariffs may add $2,500 to $12,000 to vehicle costs, impacting both consumers and the supply chain.

CS/CX

See more
Hubspot's Global Dir. of Customer Success on how AI will make CSMs more valuable strategic advisors to customers
  • CS/CX
June 3

Hubspot's Global Dir. of Customer Success on how AI will make CSMs more valuable strategic advisors to customers

Daphne Costa Lopes of HubSpot discusses AI's emerging role as a 'co-pilot' for CSMs, unlocking ROI through efficiency and effectiveness.
Speedy bots make for skeptical customers, but the best CX teams lead with trust and authenticity
  • CS/CX
May 23

Speedy bots make for skeptical customers, but the best CX teams lead with trust and authenticity

Strategic advisor Kim Ramsey highlights the risk of losing credibility if customers perceive AI tools as inauthentic or ineffective.
'AI for the sake of AI' won't solve CS challenges in healthcare, but clear objectives and full buy-in will
  • CS/CX
May 14

'AI for the sake of AI' won't solve CS challenges in healthcare, but clear objectives and full buy-in will

Deepali Joshi of Omada Health discusses the power of problem-first approaches to AI in healthcare, prioritizing strategic objectives over trends.
AI agent assist beats robotic humanless automation in high-touch retail CX
  • CS/CX
May 12

AI agent assist beats robotic humanless automation in high-touch retail CX

Kate Guenther, Aritzia's VP of Customer Experience, discusses AI's role in maintaining human connection while improving service quality.

Finance

See more
AI is transforming finance, freeing teams in every department for higher-impact work
  • Finance
May 23

AI is transforming finance, freeing teams in every department for higher-impact work

Brex's Head of Business Systems, Kaushik Patel, envisions AI reshaping payments and expense management, moving away from traditional banking methods.
Bank of America bets big on AI, channeling $4 billion to boost productivity
  • Finance
April 8

Bank of America bets big on AI, channeling $4 billion to boost productivity

Bank of America allocates $4 billion of its 2025 tech budget to AI, nearly a third of its $13 billion annual tech spend.

Latest

See more
While AI erodes the traditional support role, the pillars of great CS are only getting stronger
  • Latest
June 3

While AI erodes the traditional support role, the pillars of great CS are only getting stronger

Kenji Hayward of Front discusses the importance of a solid support foundation before integrating AI in CS.
Tariff tightrope keeps tech on edge and consumer outcomes unclear
  • Latest
May 29

Tariff tightrope keeps tech on edge and consumer outcomes unclear

Ashank Dubey, Sr. Advisor of Product Marketing at Dell Technologies on U.S. tech tariffs and market volatility.
CFPB retreats on BNPL regulations, raising fresh consumer protection concerns
  • Latest
May 12

CFPB retreats on BNPL regulations, raising fresh consumer protection concerns

The CFPB says it will no longer prioritize enforcing a 2024 rule that extended credit card-like protections to BNPL users.
AI-driven threats spur Palo Alto Networks to boost defenses with Protect AI acquisition
  • Latest
May 8

AI-driven threats spur Palo Alto Networks to boost defenses with Protect AI acquisition

Palo Alto Networks plans to acquire Protect AI for $500-$700 million to grow its AI security capabilities.

Retail

See more
eBay bets on AI overhaul to reclaim e-commerce relevance, targeting niche strengths
  • Retail
May 8

eBay bets on AI overhaul to reclaim e-commerce relevance, targeting niche strengths

In an effort to reclaim relevance through providing modern CX, eBay introduced a new AI buyer-focused shopping agent for personalized product discovery.
How rushed AI adoption and implementation can backfire on enterprises requiring CX precision
  • Retail
May 5

How rushed AI adoption and implementation can backfire on enterprises requiring CX precision

Brad Meiller of Spectrum Brands discusses the importance of well-planned AI implementation, and maintaining human empathy in customer interactions.
If conversational consumerism is the future, are retailers prepared?
  • Retail
May 4

If conversational consumerism is the future, are retailers prepared?

OpenAI introduces enhanced shopping features in ChatGPT. Are brands prepared?
Tariff pressures may offer a rare breakout moment for retailers to better connect with consumers
  • Retail
April 16

Tariff pressures may offer a rare breakout moment for retailers to better connect with consumers

Tim Zawislack, retail expert and ex-CDO at Conair, says brands heavily reliant on Chinese manufacturing face challenges in passing costs to giant retailers.

Telecom

See more
To combat rising churn, Verizon taps AI-driven sales led by its CS teams
  • Telecom
April 27

To combat rising churn, Verizon taps AI-driven sales led by its CS teams

Verizon reports increase in sales through its CS teams after deploying Gemini AI assistant.

Travel and Hospitality

See more
Data and instant gratification through great CX—not points—are redefining hotel loyalty
  • Travel and Hospitality
June 9

Data and instant gratification through great CX—not points—are redefining hotel loyalty

Ellis Connolly of Laasie on instant gratification and rewards to enhance hospitality engagement and drive revenue.
Airbnb leans into 'AI-driven travel' trend, challenging hotels with new services and experiences
  • Travel and Hospitality
May 21

Airbnb leans into 'AI-driven travel' trend, challenging hotels with new services and experiences

Airbnb is transforming into a full-service travel concierge, launching AI-personalized “Services” and curated “Experiences” in hundreds of cities.
Airbnb's AI CS push aims to rebuild trust amid travel industry shifts
  • Travel and Hospitality
May 8

Airbnb's AI CS push aims to rebuild trust amid travel industry shifts

Airbnb deploys AI customer service agent in the U.S., reducing the need for human agents by 15%.
Newark's air traffic crisis exposes urgent need for U.S. aviation overhaul
  • Travel and Hospitality
May 8

Newark's air traffic crisis exposes urgent need for U.S. aviation overhaul

A major aircraft tracking failure at Newark Liberty International Airport highlights the urgent need for an overhaul of the U.S. aviation infrastructure.
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