Cresta was named a Leader in The Forrester Wave: Conversation Intelligence in the Contact Center, Q2 2025 – Access the report!

  • Products
    Back
    PLATFORM
    AI Platform
    Cresta is the enterprise-grade Gen AI platform built for the contact center and trained on your data.
    • Cresta Opera
    • Integrations
    • Responsible AI
    PRODUCTS
    AI Agent
    Cut costs, not quality, with human-centric AI agents you can trust
    Agent Assist
    Harness real-time generative AI to empower agents with unmatched precision and impactful guidance.
    • Knowledge Assist
    • Auto-Summarization
    Conversation
    Intelligence
    Discover and reinforce the true drivers of contact center performance.
    • Cresta Insights
    • Cresta Coach
    • Cresta Quality Management
    • Cresta AI Analyst
  • Solutions
    Back
    USE CASES
    Sales
    Discover and reinforce behaviors that accelerate revenue growth
    Customer Care
    Deliver brand-defining CX at a lower cost per contact
    Retention
    Transform churn risks into
 lifelong promoters
    Collections
    Accelerate collections while minimizing compliance risk
    INDUSTRIES
    Airlines
    Automotive
    Finance
    Insurance
    Retail
    Telecommunications
    Travel & Hospitality

    Cresta’s AI Agent is Omnichannel: Seamless Conversations, Anytime, Anywhere

    LEARN MORE
  • Customers
    Back
    Customer Stories
    Learn how Cresta is delivering lasting value for our customers.
    • CarMax
    • Oportun
    • Brinks Home
    • Snap Finance
    • Vivint
    • Cox Communications
    • Holiday Inn
    • A Top Telecom
    • View all case studies

    Our Own Zero to One: Lessons Learned in Building The Brinks Home AI Agent

    LEARN MORE
  • Resources
    Back
    Resources Library
    • Webinars
    • Ebooks
    • Reports
    • Solution Briefs
    • Data Sheets
    • Videos
    • Infographics
    • Media Coverage
    • Press Releases
    Blog
    Industry News
    Help Center
    Solution Bundles

    AI Maturity Blueprint: A Practical Guide to Scaling AI Adoption in the Contact Center

    LEARN MORE
  • Company
    Back
    About Cresta
    Careers
    Trust
    Customers
    Partners

    Cresta Named a Leader and “…a Force To Be Reckoned With” in The Forrester Wave™: Conversation Intelligence Solutions for Contact Centers, Q2 2025

    READ THE POST
Request a demo
Request a demo

NEWS | AI Adoption

Inside the human-first AI adoption trend, prioritizing people and psychological safety over tech

by Cresta News Desk

published June 9, 2025

Source: outllever.com

With any new technology or innovation, you really need to allow failures to happen. You have to fail forward.

Alicia Picard

VP of Customer Success & Engagement

Connext

When fear of failure rules, innovation can’t breathe. AI adoption is stalled by culture, not tech, and psychological safety is the real unlock. Alicia Picard, VP of Customer Success & Engagement at tech services company Connext, is building that kind of culture. Her "fail forward" approach centers on thoughtful, ethical AI adoption, with people—not only automation in isolation—at the core.

Flops welcome: "With any new technology or innovation, you really need to allow failures to happen. You have to fail forward," says Picard. Progress, she argues, depends on a culture that treats missteps as momentum, not mistakes.

"If your team is afraid to try something new because of how failure is treated, you’re not going to have an open policy for innovation," she adds. "It doesn't have to be perfect." That permission to stumble creates the psychological safety needed to experiment, adapt, and actually move forward.

For AI's sake: The fail forward mindset shapes how Picard approaches AI: not as a shortcut, but as a tool to elevate human effort. "There's tons of AI out there, there's tons of opportunity," she explains. "But you need to ask if it'll help the audience feel more supported, rather than just automating or implementing AI for AI's sake." The goal isn’t to replace people; it’s to give them room for more meaningful work.

"AI is driving efficiencies and it's helping people stay informed from a research standpoint," she says. Research that used to take hours to gather is possible "within a few seconds" with AI agents. "Everyone's really busy. We only have so many hours in a day," says Picard. In a world short on time, that speed matters.

We try to be thoughtful around our tech stack, considering what is available to us already rather than just layering on more and more technology that doesn’t talk to each other.

Alicia Picard

VP of Customer Success & Engagement

Connext

Stack smarts: Picard favors practicality over flash when it comes to AI adoption, opting for off-the-shelf tools that slot neatly into existing systems. "So many of our platforms have already rolled out AI," she says. "We try to be thoughtful around our tech stack, considering what is available to us already rather than just layering on more and more technology that doesn't talk to each other," explains Picard.

To stay grounded amid the noise, Connext’s internal innovation team briefs leadership monthly, keeping AI investment decisions aligned and strategic. It’s a guardrail against what Picard calls “decision paralysis,” a real risk in a market packed with shiny, overwhelming options.

Think before you paste: Picard is clear-eyed about AI’s promise, but also its risks. Responsible innovation, she notes, means knowing what you're feeding the machine. "Depending on what you're implementing, your information is at risk. It's learning from your information as well," she warns. Without an enterprise version in place, she adds, "you do not want to put proprietary intelligence or confidential information" into the system.

Key points
  • Experts say AI should elevate human work through thoughtful, ethical integration, not automation for its own sake.

  • Alicia Picard of Connext advocates for a "fail forward" culture to foster innovation and psychological safety in AI adoption.

  • Relying on existing tools and regular leadership check-ins helps prevent tech sprawl and decision paralysis.

  • Responsible use means knowing the risks and keeping sensitive data out of non-enterprise AI platforms.

100 South Murphy Ave Ste 300
Sunnyvale, California 94086

Karl-Liebknecht-Str. 29A
10178 Berlin, Germany

100 King Street West
1 First Canadian Place, Suite 6200
Toronto ON M5X 1E8

Info
  • AI Platform
  • Customers
  • Resources
  • Partners
  • Trust
  • About
  • Careers
  • Blog
  • Support
  • Contact Us
Follow us
  • LinkedIn
  • YouTube
  • Twitter

Newsletter

Subscribe for the latest news & updates

© 2025 Cresta

  • Terms of Service
  • Privacy Policy
  • Employee Privacy Notice
  • Privacy Settings