
A View From AI’s Cutting Edge
This session will feature Sharad Sachdev, Global Lead for Gen AI-Powered Customer Experience at Accenture, in conversation with Cresta CEO, Ping Wu, on how to implement generative AI successfully in the enterprise. The session will uncover tangible lessons from one of the world’s leading consulting firms and systems integrators on where to start, how to manage the transformation, and how to capture the full value of AI in the customer experience.

A Rising Tide: How Businesses Can Thrive Amid Rapid Tech Advancement
John Donovan sits at the intersection of business and emerging technology. He is the former CEO of AT&T Communications, a prolific technology investor, the lead independent director of Palo Alto Networks, and a director of Lockheed Martin. Join John and Alex Cramer, Chief Revenue Officer of Cresta, for a conversation about how businesses can lead the way in leveraging new technologies, as well as the risks that come with being left behind.

WAVE 2025 Closing Keynote with Special Guest Molly Bloom
Molly Bloom, famed for running an exclusive high-stakes poker game, shares her powerful story of grit, resilience, and reinvention—an inspiring journey from setback to success.
Cresta Real-Time Translation
Enable agents and customers to communicate effortlessly across languages. Embedded directly into Agent Assist, it automatically detects and translates speech in real time, helping enterprises reduce friction and deliver seamless multilingual experiences.
Cresta WAVE 2025 Highlights
Relive the best moments from Cresta WAVE 2025, where visionaries, innovators, and CX leaders came together to shape the future of AI and customer experience.

How Cresta AI Analyst helps FinServ leaders manage regulatory change
Customer experience in Financial Services is complex, to say the least. Regulations change with the stroke of a pen, and your business needs to stay compliant and keep your customers informed. This video shows how Cresta AI Analyst helps FinServ leaders keep up with this rapidly-shifting landscape.
Introducing Cresta's Automated AI Agent Testing suite
Trust in AI isn’t assumed, it’s earned through comprehensive, disciplined testing. Cresta’s Automated AI Agent Testing suite validates every release with expert-aligned LLM judges, simulated customers that uncover edge cases, and in-product feedback loops that turn conversation reviews into safeguards. The result: safer, faster deployments you can trust.

What happens when you stop talking about AI—and start building with it?
This brand film was created entirely using generative AI: script, visuals, voiceover, all of it. It’s not just about agentic AI in the contact center...it’s a showcase of what happens when humans and AI truly collaborate. Made by AI. Directed by Cresta.

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