Rethinking Success in the Contact Center: The 2025 Benchmarking Guide
AI is changing the game for understanding success in the contact center in 2025. Traditional metrics like handle time and deflection no longer tell the full story. In today’s AI-enabled contact centers, the real measure of success is impact: on the customer, on the business, and on your brand.
In this guide, you’ll discover how leading organizations are redefining performance with modern, predictive, and outcome-driven benchmarks. Whether you’re scaling AI agents or optimizing hybrid teams, this is your blueprint for measuring what matters.
Download the guide to learn:
- Which legacy KPIs still matter — and which to retire
- How to evaluate AI agent performance beyond deflection
- Why unified benchmarking across AI and humans is now essential
Get the insights top CX leaders are using to build AI-ready contact centers – download the ebook today.
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Inside the Enterprise: How CX Leaders Turn AI Hype into Reality
Join this session to see how CX leaders cut through the noise, align on priorities, and build data-driven AI roadmaps.
United Airlines + Cresta: Helping Customer Experience Take Flight
Delivering exceptional customer experiences at global scale requires more than data, it requires action. See how United Airlines uses Cresta to transform contact center conversations into real-time guidance, helping agents respond with confidence, consistency, and speed. By unlocking insights from every interaction, United empowers teams to elevate service quality, improve operational efficiency, and create better experiences for millions of travelers.
Aqua Finance + Cresta: 61% Higher Collections, 50% Less After-Call Work
What started as “too good to be true” quickly became transformational. Learn how Aqua Finance uses Cresta to increase dollars collected per hour by 61%, reduce after-call work by 50%, and deliver a more consistent, high-quality customer experience. By equipping agents with real-time guidance, auto-summarization, and AI-driven coaching, Aqua empowers teams to work smarter, focus on customers, and scale without adding headcount.