Rethinking Success in the Contact Center: The 2025 Benchmarking Guide
AI is changing the game for understanding success in the contact center in 2025. Traditional metrics like handle time and deflection no longer tell the full story. In today’s AI-enabled contact centers, the real measure of success is impact: on the customer, on the business, and on your brand.
In this guide, you’ll discover how leading organizations are redefining performance with modern, predictive, and outcome-driven benchmarks. Whether you’re scaling AI agents or optimizing hybrid teams, this is your blueprint for measuring what matters.
Download the guide to learn:
- Which legacy KPIs still matter — and which to retire
- How to evaluate AI agent performance beyond deflection
- Why unified benchmarking across AI and humans is now essential
Get the insights top CX leaders are using to build AI-ready contact centers – download the ebook today.
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Fireside Chat: How CX Leaders Turn AI Hype into Reality
Join this session to see how CX leaders cut through the noise, align on priorities, and build data-driven AI roadmaps.
Exclusive: a16z and Sequoia-backed AI startup Cresta hits $100M ARR
Cresta, a customer service AI company, hit over $100 million in annual recurring revenue, the startup tells Axios exclusively.

Cresta hits $100M annual revenue
Cresta CEO Ping Wu joins ‘Squawk Box’ to discuss the company’s human & AI hybrid model, who Cresta’s corporate customers are, integrating AI into the customer service experience, future of the call center business, and more.