
AI Workflows for Financial Services - Identity Theft
See how Cresta customers use AI-driven workflows to improve compliance and reduce risk when customers report fraud or identity theft, triggering automated escalations and guiding agents through the right process in real-time.

Introducing Conversation Intelligence for AI Agents
Modern, LLM-powered AI Agents behave just like human agents. That means they need quality assurance, just like human agents do. Their conversations contain invaluable insights into the voice of the customer (VoC)—just like human agents. Cresta gives you powerful insights and assured quality, in one unified platform.

The Voice AI Tipping Point: Why AI Agents Are Ready to Take the Mic
AI agents are no longer just glorified IVRs. They’re evolving—fast. Advances in language models, real-time business logic, and adaptive learning mean AI agents can now handle complex conversations with nuance, accuracy, and even a little charm.

Brinks Home CEO Puts Cresta AI Agent to the Test
Brinks Home put Cresta’s AI Agent to the ultimate test—letting their CEO call in as a customer. Watch what happened next, and hear why he calls the launch a “12 out of 10” success.

Cresta Insights
Cresta Insights surfaces data that informs strategic decisions and suggests actions to improve your most critical results.

Leveraging Technology for AI Maturity: Choosing the Right Tools and Platforms
Welcome to the AI Maturity Blueprint webinar series, where expert speakers explore the four essential pillars of AI adoption in contact centers. Episode #3 is all about cutting through the AI hype and getting real about technology. Choosing the right tools, avoiding costly mistakes, and building a tech stack that delivers on AI’s promise.

Winning ELT Buy-In: Getting Leadership to Champion Your AI Initiatives
The fourth episode in our AI Maturity Blueprint webinar series tackles the single most critical factor in AI success—executive support. You can have the right people, the right processes, and cutting-edge technology, but without leadership buy-in, even the best AI initiatives can stall.

The Path to AI Maturity: Understanding the Levels of Augmentation and Automation
Join industry experts Russell Banzon, Chief Marketing Officer at Cresta, and Brook Lynch, Divisional Director & Principal Analyst at CCW Digital as we break down the journey from basic automation to intelligent workflow optimization, illustrating how AI when designed with people at the center, leads to smarter, more adaptive customer interactions.

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