Beyond the '0' Button: Building AI Agents That Customers Love
Join Cassie Kozyrkov, Google’s former Chief Decision Scientist, and Cresta for a candid conversation on what it takes to build AI that’s trusted, helpful, and enterprise-ready. From broken bot experiences to the promise of generative AI in high stakes contact centers, we’ll unpack the technical, operational, and human challenges of deploying automation at scale.
Learn why so many AI Agents fail to live up to customer expectations and how combining the right technology, data-driven design and scalable testing can change everything. We’ll explore what makes contact centers uniquely suited for AI transformation, what guardrails are essential for reliability, and what customer experience will look like when AI agents benefit both businesses and consumers.
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Your Customers and Teams Have Already Told You What Needs to be Fixed – Stop Asking and Take Action
At Reuters Customer Service & Experience West, Alaska Airlines and Cresta discuss how leading organizations are operationalizing AI across the contact center.
Fireside Chat: How CX Leaders Turn AI Hype into Reality
Join this session to see how CX leaders cut through the noise, align on priorities, and build data-driven AI roadmaps.
