Beyond the '0' Button: Building AI Agents That Customers Love
Join Cassie Kozyrkov, Google’s former Chief Decision Scientist, and Cresta for a candid conversation on what it takes to build AI that’s trusted, helpful, and enterprise-ready. From broken bot experiences to the promise of generative AI in high stakes contact centers, we’ll unpack the technical, operational, and human challenges of deploying automation at scale.
Learn why so many AI Agents fail to live up to customer expectations and how combining the right technology, data-driven design and scalable testing can change everything. We’ll explore what makes contact centers uniquely suited for AI transformation, what guardrails are essential for reliability, and what customer experience will look like when AI agents benefit both businesses and consumers.
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Introducing Cresta CLI
Cresta CLI is a command-line interface for the Cresta platform. Developers and the coding agents they work with can read an AI agent's full configuration, query real production conversations, traces, and feedback, script those results into the tools their team already uses, and run tests and deploys inside their own CI/CD pipeline.
Meet Cresta: The Unified Platform for Human + AI Agents
See how leading brands are transforming customer experience and driving greater efficiency with Cresta, the unified platform for human and AI agents.
How Sunbit scaled VIP-level service to millions of customers with Cresta AI
Sunbit's contact center was growing faster than their IVR could handle. By replacing their tree-based phone system with Cresta's AI voice agent and layering in real-time agent assist and 100% QA coverage, Sunbit contained 50% of interactions autonomously, cut routing time from 90 seconds to five, and drove average handle times down 10% — while customer satisfaction went up.