Beyond the '0' Button: Building AI Agents That Customers Love
Join Cassie Kozyrkov, Google’s former Chief Decision Scientist, and Cresta for a candid conversation on what it takes to build AI that’s trusted, helpful, and enterprise-ready. From broken bot experiences to the promise of generative AI in high stakes contact centers, we’ll unpack the technical, operational, and human challenges of deploying automation at scale.
Learn why so many AI Agents fail to live up to customer expectations and how combining the right technology, data-driven design and scalable testing can change everything. We’ll explore what makes contact centers uniquely suited for AI transformation, what guardrails are essential for reliability, and what customer experience will look like when AI agents benefit both businesses and consumers.
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Building Signal: Inside Cresta’s AI Concierge
Go behind the scenes on how Signal came to life. From seamless chat-to-voice experiences to real-time guidance, transparency, and action, Signal showcases what’s possible when AI is designed to understand, assist, and adapt.
What CX Orgs Must Get Right in 2026: Building a Human + AI Workforce
Tune into this fireside chat to hear no-hype predictions on how humans and AI agents will work together in CX — and what organizations must do now to prepare.
Alaska Airlines + Cresta: Service at a New Altitude
Learn how Alaska Airlines uses Cresta to understand why guests are contacting them in real time, equip agents with just-in-time knowledge, and reduce friction across the travel experience,all while delivering fast, caring service at scale.