Beyond the '0' Button: Building AI Agents That Customers Love
Join Cassie Kozyrkov, Google’s former Chief Decision Scientist, and Cresta for a candid conversation on what it takes to build AI that’s trusted, helpful, and enterprise-ready. From broken bot experiences to the promise of generative AI in high stakes contact centers, we’ll unpack the technical, operational, and human challenges of deploying automation at scale.
Learn why so many AI Agents fail to live up to customer expectations and how combining the right technology, data-driven design and scalable testing can change everything. We’ll explore what makes contact centers uniquely suited for AI transformation, what guardrails are essential for reliability, and what customer experience will look like when AI agents benefit both businesses and consumers.
Speakers
View more resources
Propel Holdings transforms customer experience with Cresta’s AI platform
As this fast-growing fintech scales, Propel turned to Cresta to handle rising service volume, improve efficiency, and keep people at the center of every interaction.
The Untapped Power of Conversations: Turning Hidden Insights into Enterprise Impact
United Airlines has built a powerful insights-to-action engine that extends well beyond the contact center. Learn how the airline leverages conversation insights to drive real-time event and policy response, identify data-driven changes to key products and policies, and optimize core digital experiences.
Introducing the Agent Operations Center
Automation is scaling fast and supervisors need a new way to guide both human and AI agents with confidence. Cresta’s Agent Operations Center brings every live conversation into one unified command center, giving teams the real-time visibility, context, and support tools they need to manage a hybrid workforce effectively.