Beyond the '0' Button: Building AI Agents That Customers Love
Join Cassie Kozyrkov, Google’s former Chief Decision Scientist, and Cresta for a candid conversation on what it takes to build AI that’s trusted, helpful, and enterprise-ready. From broken bot experiences to the promise of generative AI in high stakes contact centers, we’ll unpack the technical, operational, and human challenges of deploying automation at scale.
Learn why so many AI Agents fail to live up to customer expectations and how combining the right technology, data-driven design and scalable testing can change everything. We’ll explore what makes contact centers uniquely suited for AI transformation, what guardrails are essential for reliability, and what customer experience will look like when AI agents benefit both businesses and consumers.
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Inside the Enterprise: How CX Leaders Turn AI Hype into Reality
Join this session to see how CX leaders cut through the noise, align on priorities, and build data-driven AI roadmaps.
United Airlines + Cresta: Helping Customer Experience Take Flight
Delivering exceptional customer experiences at global scale requires more than data, it requires action. See how United Airlines uses Cresta to transform contact center conversations into real-time guidance, helping agents respond with confidence, consistency, and speed. By unlocking insights from every interaction, United empowers teams to elevate service quality, improve operational efficiency, and create better experiences for millions of travelers.
Aqua Finance + Cresta: 61% Higher Collections, 50% Less After-Call Work
What started as “too good to be true” quickly became transformational. Learn how Aqua Finance uses Cresta to increase dollars collected per hour by 61%, reduce after-call work by 50%, and deliver a more consistent, high-quality customer experience. By equipping agents with real-time guidance, auto-summarization, and AI-driven coaching, Aqua empowers teams to work smarter, focus on customers, and scale without adding headcount.