Blog
Cresta Launches Automated AI Agent Testing: Confidence in Every Conversation
Confidence, automated. Cresta’s AI-powered testing suite makes every AI Agent release more reliable, efficient, and customer-ready.
Beyond Multi-Channel: A Guide to Deploying Omnichannel AI Agents for Scalable, Seamless CX
Learn how to deliver seamless, scalable CX with omnichannel AI agents that connect every conversation, channel, and customer touchpoint. Discover why siloed chatbots aren’t enough, and what it takes to get it right.
Grounding Reality – How Cresta Tackles LLM Hallucinations in Enterprise AI
Discover the six core pillars behind Cresta’s ground-breaking approach to building AI systems that minimize hallucinations by design, not by chance.
Leadership Spotlight: Meet Mark Meghezzi, Cresta’s New Head of EMEA
Sit down with Mark to learn more about his background, what excites him about the opportunity at Cresta, and how he sees AI transforming customer experience across EMEA.
The Turning of the Tide
Cresta marks new milestones in Q2 of FY26 with record results.
From Automation to Abundance: Cresta’s Vision for the Future of CX
RAISE Paris 2025 was abuzz with ideas on the future of AI, and both our CEO Ping Wu and CMO Russell Banzon were in the mix to share their perspectives on stage.
Building Voice AI That Actually Works: Balancing Realistic Voices vs. Production-Ready Performance
We evaluated today’s voice AI landscape on different vendors’ realism vs. their production readiness. What trade-offs do enterprise leaders face when choosing the right voice model for real-world deployment? How do they make an informed decision that’s best for their business and will actually scale?
Wave of Change: Introducing Cresta’s New Brand
The world of enterprise AI is changing fast. We’ve evolved our technology in step with those shifts, supporting customers as they make the move from assistive to autonomous systems – and our brand needed to evolve too.
Introducing WAVE: Cresta’s Flagship Conference for the Future of AI-Driven CX
Introducing Cresta's inaugural flagship event, WAVE, where we're bringing the brightest minds in AI and customer experience together to learn, grow, and innovate.
More Coaching Sessions May Actually Be Hurting Your Team Performance
In this latest installment of our data-backed series, Cresta IQ, we explore why more coaching sessions may actually be harming your contact center performance.
Fast Cars & AI Stars: Inside Cresta’s Action-Packed CCW Las Vegas!
Cresta brought the energy to CCW Las Vegas with packed demos, powerful customer sessions, and an unforgettable night of racing — see the highlights.
Cresta’s AI Agent is Omnichannel: Seamless Conversations, Anytime, Anywhere
Cresta AI Agent introduces omnichannel capabilities across voice and digital, enabling unmatched continuity and customer experience.
Cresta Named a Leader and “…a Force To Be Reckoned With” in The Forrester Wave™: Conversation Intelligence Solutions for Contact Centers, Q2 2025
We are thrilled to announce that Cresta has been named a Leader in The Forrester Wave™: Conversation Intelligence Solutions for Contact Centers, Q2 2025. The report evaluated “the 10 providers that matter most and how they stack up” across 29 different criteria.
Why Speech to Text Is the Hidden Engine Behind Contact Center AI Performance
In this guest post from Deepgram, learn about why speech to text is critical to the success of implementing AI in the contact center.
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