Blog
Meet Signal: Cresta’s AI Agent Powering a New Kind of Website Experience
Meet Signal, Cresta’s new AI concierge for our website. Signal transforms the website experience into an intelligent, conversational journey—answering questions with cited sources, switching seamlessly between chat and voice, and even connecting visitors to demos or sales.
From Damage Control to Proactive Solutions: How Travel & Hospitality Uses Conversation Intelligence to Stay Ahead
Learn how leading hotels and airlines are using AI-powered conversation intelligence to manage outages, app rollouts, and guest frustration in real time.
How We Created Our First Fully AI-Generated Ad for $855.07: The Steps, the Tools, and a Prompt
Every word, image, and voice in our latest brand video was created using AI. Get an inside look at the tools, prompts, and thinking that powered it.
The CSAT Mirage: You Might Have a Survey Problem
This Cresta IQ explores why traditional surveys miss the mark—and how Predictive CSAT helps organizations move beyond score-chasing to uncover the real drivers of customer experience.
Cresta’s Three Strategic Pillars of AI Agent Defense for Enterprise Security and Compliance
AI agents can’t just be smart—they need to be safe. This post unpacks Cresta’s three-pillar guardrail framework, built to keep enterprise AI agents secure, compliant, and resilient from day one.
Turning Customer Conversations Into Strategy: AI in Home Security, Home Services & Telecom
Discover how AI-powered conversation intelligence is transforming strategy for home security, home services, and telecom providers by unlocking real-time insights from customer conversations.
Voice AI Agents for Customer Experience: Why Decentralized Agent Architectures Can Outperform Central Orchestrators
Central orchestrators slow down and break under pressure. This blog explores why Cresta’s decentralized AI agent architecture delivers faster, more reliable customer experiences—without the single points of failure.
AI Agent to Human Agent Handoffs: The Best Practices You Need
Discover best practices for seamless AI-to-human handoffs that keep customers happy and frustration-free
More than Just a Model: How Cresta Delivers Precise, Adaptable Summaries with Ultra-Low Latency
This post breaks down how Cresta built a system, from training data to model tuning, that delivers fast, high-quality summaries tailored to the realities of contact centers.
Email Is In the Loop: Cresta Expands Agent Assist and Conversation Intelligence Across Every Major Channel
How Spirit Airlines Took Flight with Cresta: Transforming Contact Center Quality and Insights in Record Time
When Spirit Airlines set out to enhance its Guest Care operations, their mission was clear: gain deeper visibility and more real-time actionability from every Guest conversation.
Beyond Multi-Channel: A Guide to Deploying Omnichannel AI Agents for Scalable, Seamless CX
Learn how to deliver seamless, scalable CX with omnichannel AI agents that connect every conversation, channel, and customer touchpoint. Discover why siloed chatbots aren’t enough, and what it takes to get it right.
Grounding Reality – How Cresta Tackles LLM Hallucinations in Enterprise AI
Discover the six core pillars behind Cresta’s ground-breaking approach to building AI systems that minimize hallucinations by design, not by chance.
Leadership Spotlight: Meet Mark Meghezzi, Cresta’s New Head of EMEA
Sit down with Mark to learn more about his background, what excites him about the opportunity at Cresta, and how he sees AI transforming customer experience across EMEA.
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