Blog
Introducing Automation Discovery: Build the Blueprint for CX Automation
A data-driven blueprint for automation and workflow improvement—showing what to automate, how conversations work today, and where to improve CX.
How we Built a State-of-the-Art Research Agent for Call Center Conversation Analytics
Take a deep dive into how we built Cresta AI Analyst, and all of the lessons learned along the way.
Building and Deploying Production‑Grade AI Agents: Cresta’s End‑to‑End Approach
In this post, we walk through Cresta’s full lifecycle for building and deploying production-grade AI agents.
A New Wave in AI-Driven CX: Inside Cresta’s First-Ever WAVE
Cresta’s inaugural WAVE 2025 united AI and CX leaders for three days of innovation, insight, and connection — from breakthrough launches to on-field fun at AT&T Stadium.
Cresta Expands Global Reach with Real-Time Voice Translation and Multilingual AI Across the Platform
Cresta’s latest launch makes global CX effortless—with real-time voice translation, multilingual AI, and insights across every language.
Beyond Automation: How Cresta’s New Innovations Give Businesses Control and Confidence
Cresta WAVE 2025 has kicked off, bringing together AI and CX leaders for three days of innovation, connection, and breakthrough product announcements.
Meet Signal: Cresta’s AI Agent Powering a New Kind of Website Experience
Meet Signal, Cresta’s new AI concierge for our website. Signal transforms the website experience into an intelligent, conversational journey—answering questions with cited sources, switching seamlessly between chat and voice, and even connecting visitors to demos or sales.
Cresta Crew: Henry Zhang, Product Manager, AI Agent
Meet Henry Zhang, Product Manager from our AI Agent team - learn what he works on, why he chose Cresta, and more.
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Beyond the Demo: How to Confidently Evaluate AI Agent Platforms
Evaluate AI agents with confidence. Cresta’s Enterprise Buyer’s Guide helps enterprises move beyond containment to scalable, measurable AI success.
Meet the Minds Powering WAVE 2025
Get a preview of the speakers taking the stage at Cresta's flagship event, WAVE, taking place in Dallas November 12-14. You'll get a peek of the topics they'll cover and the insights they'll share.
Xanterra’s AI Agent Strategy Delivers 74% Containment and Millions in Revenue Growth
Xanterra Travel Collection, the hospitality leader behind America’s national parks, partnered with Cresta to bring AI transformation to guest service. By introducing AI Agent, Xanterra streamlined operations, empowered its teams, and unlocked $3.3M in new revenue.
How AI-Powered Conversation Intelligence Is Reshaping Financial Services and Collections Strategy
From rising regulatory scrutiny to customer churn threats, learn how AI-powered conversation intelligence helps leaders surface real-time insight from customer conversations to improve collections, strengthen compliance, and protect revenue.
Why You Can’t Trust Out-of-the-Box Evaluators
Generic AI evaluators promise plug-and-play accuracy—but fall short where nuance and domain context matter most. This post breaks down why out-of-the-box LLM evaluators mislead enterprise teams, how misalignment erodes trust, and how Cresta’s expert-aligned, transparent evaluation framework turns measurement into a foundation for reliable AI performance.
The New Perimeter is Your Contact Center: Why Observability Now Belongs in Your Tech Stack
This post explores why observability—seeing what’s happening inside every conversation and workflow—is now essential for security. Learn how Cresta’s real-time intelligence, behavioral insights, and in-the-moment guardrails shrink the gray space where fraud and insider abuse thrive.
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