Cresta was named a Leader in The Forrester Wave: Conversation Intelligence in the Contact Center, Q2 2025 – Access the report!

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  • Report

How to Improve Sales Team Performance

Improve sales performance by driving these 4 behaviors with your sales reps.

What drives exceptional sales performance?…Past employment? Domain expertise? How you brew your coffee in the morning? To understand the science of selling, we used Cresta to analyze over 340,000 sales conversations to identify exactly what makes top sales professionals stand out from their peers.

In this report you’ll learn:

  1. The definition of the sales performance gap.
  2. The ROI and opportunity of bridging the sales performance gap.
  3. Four foundational sales behaviors top sellers do consistently.
  4. Steps sales leaders can take to bridge the gap and improve sales performance.

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