Every customer conversation is about to change. Come see what's possible.

An exclusive in-person event in Sydney for CX leaders across APAC responsible for customer experience. Hear from Cresta's CEO, Ping Wu, on the future of AI in this space, and from former Telstra CMO Brent Smart on why human connection will become an even greater competitive advantage as AI transforms these interactions.

Understand the moment

Get Cresta's perspective on where AI in contact centers is heading and what it means for the organisations building practices around it. Walk away with a clear view of the market opportunity and where companies are winning today.

Unlock new opportunities

See how Cresta's AI application layer enhances existing CCaaS platforms with market-leading AI, helping organisations maximise the technology they already have. Hear how customers are transforming agent performance, customer experiences and business results.

Learn from a leading voice

As AI transforms customer experience, what will set leading organisations apart? Hear Brent Smart's perspective on the role of human connection, brand, and emotion in a world increasingly shaped by AI.

Event agenda

July 29th

Agenda

12:00 – 1:20 PM

Lunch & Guest Speaker: Brent Smart

As AI reshapes customer experience, the organisations that win will be the ones that figure out how to combine it with something AI alone can't replicate: genuine human connection. Brent Smart, most recently Telstra CMO, has spent his career understanding what makes customers feel something, not just transact. His perspective on where humans and AI belong together is exactly the conversation this moment calls for.

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1:30 – 1:40 PM

Welcome

Welcome to the afternoon session and an outline of what's ahead.

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1:40 – 2:00 PM

The AI Opportunity & Cresta Vision

Why now is a pivotal moment for AI in contact centres, and what it means for organisations building around it. Cresta's vision, product introduction, what we've built, and what we're building.

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2:00 – 2:50 PM

Product Showcase & Roadmap Preview

Cresta's platform shown through real-world scenarios: what's possible in practice and what it means for the teams using it every day. Plus an early look at where Cresta is headed, shared ahead of any public announcement.

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2:50 – 3:20 PM

Customer Stories

Hear directly from organisations using Cresta today. They'll share background on their approach, what their teams said, and what they'd tell a peer weighing up the same move.

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