The Inner Circle Guide to Next-Generation Customer Contact
The Inner Circle Guides by Contact Babel are a series of analyst reports investigating key customer contact solutions. The Guides aim to give a detailed and definitive view of the reality of implementing and using these technologies, an appraisal of the vendors and products available, and a view on what the future holds.
“The Inner Circle Guide to Next-Generation Customer Contact” is a contact center and CX research report based on surveys with over 400 UK & US organizations and 1,000 customers from each country.
In this paper, you’ll learn:
- How to use Generative AI and intelligent virtual assistants
- How to use real-time sentiment analysis
- Which niche technologies can break into the mainstream?
View more resources
Fireside Chat: AI Agents Customers Actually Like and CX Teams Trust
Join Cresta and AI thought leader, Steve Nouri, for a zero-hype chat on what it takes to deploy enterprise-ready AI agents in CX.
Cresta AI Agent: The New Standard for AI Agents
Join Cresta for a live product tour of Cresta AI Agent to see how leading enterprises are setting a new standard for AI-led customer experiences.
Oportun + Cresta: Driving Sales Performance with Real-Time AI and 100% Interaction Monitoring
In a high-stakes sales environment, every interaction matters, and variability in agent performance can leave real revenue on the table. See how Oportun partnered with Cresta to move from sample-based QA to 100% interaction monitoring, give agents real-time guidance during live calls, and transform coaching from a lagging, compliance-driven function into a data-backed performance engine. By surfacing the behaviors that actually drive results, Oportun has closed the gap between top and mid-tier performers, improved pull-through rates, and delivered material P&L gains, all while building a culture where agents feel set up to win.