The Inner Circle Guide to Next-Generation Customer Contact
The Inner Circle Guides by Contact Babel are a series of analyst reports investigating key customer contact solutions. The Guides aim to give a detailed and definitive view of the reality of implementing and using these technologies, an appraisal of the vendors and products available, and a view on what the future holds.
“The Inner Circle Guide to Next-Generation Customer Contact” is a contact center and CX research report based on surveys with over 400 UK & US organizations and 1,000 customers from each country.
In this paper, you’ll learn:
- How to use Generative AI and intelligent virtual assistants
- How to use real-time sentiment analysis
- Which niche technologies can break into the mainstream?
View more resources

Propel Holdings transforms customer experience with Cresta’s AI platform
As this fast-growing fintech scales, Propel turned to Cresta to handle rising service volume, improve efficiency, and keep people at the center of every interaction.

The Untapped Power of Conversations: Turning Hidden Insights into Enterprise Impact
United Airlines has built a powerful insights-to-action engine that extends well beyond the contact center. Learn how the airline leverages conversation insights to drive real-time event and policy response, identify data-driven changes to key products and policies, and optimize core digital experiences.

Introducing the Agent Operations Center
Automation is scaling fast and supervisors need a new way to guide both human and AI agents with confidence. Cresta’s Agent Operations Center brings every live conversation into one unified command center, giving teams the real-time visibility, context, and support tools they need to manage a hybrid workforce effectively.