Predictions for AI in the Contact Center 2025
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How Sunbit scaled VIP-level service to millions of customers with Cresta AI
Sunbit's contact center was growing faster than their IVR could handle. By replacing their tree-based phone system with Cresta's AI voice agent and layering in real-time agent assist and 100% QA coverage, Sunbit contained 50% of interactions autonomously, cut routing time from 90 seconds to five, and drove average handle times down 10% — while customer satisfaction went up.
Scaling AI in CX: 6 Lessons from Leaders Turning AI Hype into Reality
Discover six practical lessons from CX leaders using AI in live operations, from choosing the right first use case to building momentum, adoption, and long-term impact.
Introducing the Next Generation of Cresta Insights
Cresta Insights is the system enterprises trust to turn customer conversations into the decisions that drive their business. With three new releases, it becomes more authoritative, more real-time, and more agentic than ever before.