At Cresta, we’re committed to pushing the boundaries of what’s possible with AI in the contact center space. But alongside innovation, we’re equally committed to responsibility and security. That’s why we’re thrilled to share some exciting news: Cresta is now the first contact center AI provider to achieve ISO/IEC 42001 certification.
While that might sound like a lot of technical jargon, the real takeaway is simple — this milestone means greater trust, security, and compliance for our customers.
Here’s why this is so important for contact center providers to know about as they explore their own path to AI Maturity:
What Is ISO/IEC 42001?
Let’s start with the basics. ISO/IEC 42001 is an international standard for managing Artificial Intelligence Management Systems (AIMS). Essentially, it’s a rigorous framework that ensures AI is developed, implemented, and maintained responsibly.
This certification is no small feat — it’s awarded only after an in-depth, independent audit that verifies strict compliance with best practices across AI ethics, security, and operations. To achieve this certification, Cresta partnered with Sensiba, a Top-75 U.S. accounting and advisory firm, and leader in cybersecurity and compliance services, to conduct an assessment of Cresta’s security posture and the company’s ethical, operational, and documentation practices.
For Cresta, this certification isn’t just a badge of honor. It’s proof that we’re not just talking about responsible AI — we’re demonstrating it.
Why Does the ISO 42001 Certification Matter?
- Confidence in compliance
Navigating the evolving world of AI regulations can feel like a minefield. Our ISO/IEC 42001 certification means we’re already aligned with the strictest standards and ahead of the curve when it comes to AI security and trust. - Independent validation
In an industry full of lofty marketing promises, particularly around generative AI, it’s hard to know who to trust. With ISO/IEC 42001 certification, our customers don’t have to simply take our word for it. This independent third-party validation confirms that our AI systems are secure, transparent, and ethical — giving you peace of mind and reducing your risk. - Enhanced data security
Contact centers handle sensitive information every day. The ISO 42001 certification underscores our commitment to safeguarding that data through robust processes, including human-in-the-loop quality assurance, staged deployments, and comprehensive risk mitigation strategies.
Breaking Down the Benefits
Our certification builds on Cresta’s existing pillars of responsible AI:
- Fairness: We ensure our AI models remain unbiased by training them on diverse datasets and allowing customization with your proprietary data.
- Transparency: From the capabilities to the limitations of our systems, we keep everything clear and documented.
- Privacy: We’ve designed our AI to avoid using sensitive personal information like medical or financial data.
- Quality and Risk Mitigation: Through rigorous testing, guardrails, and continuous innovation, we’re always optimizing for safety and reliability.
Moving Forward Together
Cresta’s ISO/IEC 42001 certification isn’t just about us. It’s about empowering our customers to embrace AI with confidence, knowing that their technology partner has their back. From regulatory compliance to data security, we’re committed to delivering tangible value and peace of mind — so customers can focus on what you do best: delivering exceptional customer experiences.
Want to learn more about our approach to responsible AI? Learn more here.
