Scaling AI in CX: 6 Lessons from Leaders Turning AI Hype into Reality
Six lessons from the leaders turning AI hype into operational reality
Most CX teams do not need a bigger AI vision. They need a practical way to start, prove value, and scale what works.
This guide brings together lessons from leaders at Aptive Pest Control, Aqua Finance, and TailorCare who are already deploying AI in live customer operations – and seeing results.
In this eBook, you’ll discover:
- How to separate real AI value from polished vendor promisee
- Why small, visible wins create the momentum to scale
- Which use cases can deliver impact, even without perfect data
- How to build a workforce where humans and AI each do what they do best
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Introducing Cresta CLI
Cresta CLI is a command-line interface for the Cresta platform. Developers and the coding agents they work with can read an AI agent's full configuration, query real production conversations, traces, and feedback, script those results into the tools their team already uses, and run tests and deploys inside their own CI/CD pipeline.
Meet Cresta: The Unified Platform for Human + AI Agents
See how leading brands are transforming customer experience and driving greater efficiency with Cresta, the unified platform for human and AI agents.
How Sunbit scaled VIP-level service to millions of customers with Cresta AI
Sunbit's contact center was growing faster than their IVR could handle. By replacing their tree-based phone system with Cresta's AI voice agent and layering in real-time agent assist and 100% QA coverage, Sunbit contained 50% of interactions autonomously, cut routing time from 90 seconds to five, and drove average handle times down 10% — while customer satisfaction went up.