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Report

Quantifying The Performance Gap

A recent study of more than 600,000 researchers, entertainers, politicians, and athletes found that high performers are 400% more productive than their peers. And studies of businesses reveal that this gap can grow to 800% for highly complex jobs.

Why is this the case? Why can some uniquely outperform their peers? At Cresta, we call this the Performance Gap, and we think about it a lot! Why? Because aside from building AI that’s aimed at addressing it, we at Cresta believe this gap represents a huge opportunity for businesses. From both personnel and a financial perspective. Imagine if every employee performed like a top performer?

In this report you’ll learn:

  • What the performance gap is
  • Factors contributing to the sales performance gap
  • Factors contributing to the customer care performance gap
  • How to bridge the performance gap

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