AI Agents that customers love and businesses trust

Cresta AI Agent powers always-on, personalized experiences that connect every interaction into a seamless customer journey. Resolve customer needs faster and drive efficient growth with AI that delivers consistent, controlled performance at scale.

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Meet Conductor: The agent for AI agent development

Cresta Conductor is a natural-language engine for the entire agent lifecycle. With Conductor, developers can build, test, and improve production-grade AI agents in a fraction of the time, grounded in your business context and Cresta's best practices so they hold up to real-world complexity.

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Reliability and control at enterprise scale

Resolve even the most complex conversations

Execute complex, multi-step workflows accurately and consistently. Cresta combines AI reasoning with purpose-built, deterministic code that tracks conversation state and enforces required steps, so processes complete correctly without skipping inputs or losing context.

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Enforce safe, compliant AI behavior

Protect your business and customers with system-level guardrails, supervisory models, and real-time monitoring. Cresta’s unique approach to threat detection proactively identifies emerging risks early and continuously strengthens defenses, so AI Agents operate safely and securely.

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Build a testing program you can trust

Turn existing documentation into structured requirements that convert directly into LLM evaluators, calibrated against human expert review. Test cases generate automatically from real production feedback, so your testing program stays comprehensive as your agent evolves.

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Rigorously validate performance

Test your AI agent with structured evaluation that combines deterministic checks and expert-aligned LLM judges. Confirm your agent handles real-world scenarios correctly—validating logic, tone, and workflow adherence—using Synthetic Customers derived from your conversation data. Every test run produces clear, auditable results so your team can ship with confidence.

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Monitor and steer conversations in real time

Oversee live conversations through the Agent Operations Center with AI that flags when intervention is needed. Guide the next response, take over instantly in critical moments, and ensure every interaction remains accurate, compliant, and aligned with your standards.

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Automating the world's leading customer experiences

Drive efficiency while building customer trust

5.5x

Higher containment

23%

Higher CSAT

Elevate guest experiences across every reservation

74%

containment rate

$3.3M

revenue lift

Make complex support feel simple

“We’ve already seen the impact Cresta is having on our teams and customers, driving faster, smoother interactions and this is just the beginning.” 
Gary Edelstein
President and Chief Operating Officer

58%

containment rate across AI Agents

Make complex support feel simple

“Our voice AI Agent guides customers through complex, multi-step troubleshooting scenarios, and the positive feedback from these customers has been eye-opening.”
Veronica Moturi
Chief Customer Officer, Brinks Home
The AI Agent lifecycle
Discover
Identify what to automate and the key behaviors that drive successful outcomes.
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A disciplined lifecycle for enterprise AI Agents

Cresta applies a structured, evidence-based approach to build and continuously optimize AI agents without sacrificing trust, quality, or customer experience.

Discover:

Identify what to automate and the key behaviors that drive successful outcomes.

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Build:

Design and manage AI agents aligned to your brand and objectives.

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Test:

Validate behavior and performance before launch to safeguard customer experience and reduce risk.

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Deploy:

Safely release AI agents with governed rollouts, clear change visibility, and reliable rollback.

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Optimize:

Continuously refine and expand automation with real-time insights, keeping performance aligned with evolving business needs.

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One platform, compounding value

Unify human and AI agents on a single platform with shared context, workflows, and governance. By capturing and connecting every interaction across the customer journey, Cresta eliminates silos and gives teams the context and visibility needed to deliver consistent execution, more personalized experiences, and continuous improvement over time.

AI Agent

Deploy AI agents on a platform where shared context, workflows, and insights improve performance over time, helping teams move faster and get more value from every interaction.

Agent Assist

Extend proven Agent Assist capabilities like live summarization and seamless handoff to support both human and AI agents without rebuilding core functionality.

Unified knowledge

Power both human and AI agents with the same up-to-date knowledge, ensuring consistent, accurate, and on-brand responses everywhere.

Conversation Intelligence

Use shared insights from customer conversations to uncover automation opportunities, improve performance across both human and AI interactions, and understand the voice of your customer more completely.

Existing integrations, data, and workflows

Build AI agents on top of the established integrations, data access, and workflows you already trust, so you can move faster without reworking your foundation.

AI Agent
Deploy AI agents on a platform where shared context, workflows, and insights improve performance over time, helping teams move faster and get more value from every interaction.
Agent Assist
Extend proven Agent Assist capabilities like live summarization and seamless handoff to support both human and AI agents without rebuilding core functionality.
Unified knowledge
Power both human and AI agents with the same up-to-date knowledge, ensuring consistent, accurate, and on-brand responses everywhere.
Conversation Intelligence
Use shared insights from customer conversations to uncover automation opportunities, improve performance across both human and AI interactions, and understand the voice of your customer more completely.
Existing integrations, data, and workflows
Build AI agents on top of the established integrations, data access, and workflows you already trust, so you can move faster without reworking your foundation.

FAQ section

What is Cresta?

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. Companies like United Airlines, Cox Communications, and Marriott use Cresta to power world-class customer experiences every day.

Who is Cresta built for?

Cresta is built for large, high-volume customer operations that want to improve every customer conversation, not just automate a narrow slice of them. It is especially suited to enterprises with large team of agents and leaders across CX, customer care, operations, and enablement. The strongest fit is organizations that run complex contact centers in industries like financial services, insurance, hospitality, telecom, and travel, where scale, compliance, and service quality all matter at once.

What are AI agents for customer experience?

AI agents for customer experience are autonomous AI systems that handle complete customer conversations across voice and digital, resolving issues end to end instead of just answering FAQs. Unlike a scripted chatbot, an AI agent reasons toward a goal, pulls from live knowledge and systems, takes the resolving action, and escalates to a human when a contact needs one. They are the layer that turns self-service from deflection into genuine resolution.

What is Cresta AI Agent?

Cresta AI Agent is an autonomous AI agent that resolves customer conversations end to end across voice and digital channels. It handles complete, multi-step workflows on its own, such as authenticating a caller, looking up an account, and taking the resolving action, then hands off cleanly when a human is needed. It is part of Cresta's Customer Experience AI platform and shares one intelligence layer with Agent Assist and Conversation Intelligence.

How do you prevent the AI Agent from going off-script or promising things it should not?

The agent operates inside guardrails your team defines: an approved scope of intents and actions, responses grounded in your approved knowledge rather than open-ended generation, and blocks on commitments it should not make, such as refunds, exceptions, or promises outside your rules. Before deployment, Cresta tests the agent against edge cases and adversarial scenarios to catch off-script behavior, and Conversation Intelligence monitors live conversations so anything that slips is flagged and corrected. In regulated settings, these controls are the difference between an autonomous agent you can defend and one you cannot.

Unlock more autonomous customer conversations

Discover how Cresta AI Agent automates more conversations, more completely, without sacrificing trust or control.

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