Four benchmarks every contact center leader should know
Leveraging generative AI to power productivity
We all know the tried and true “typical” contact center metrics or key performance indicators (KPIs), but the contact center is constantly evolving. How can leaders think in different, innovative ways to drive productivity, efficiency, and reduce friction? How can they gain insight into customer behavior while also benefiting the organization longer-term?
In our new ebook, we do a deep dive into four benchmarks that can give you and your team extra nuance. You’ll learn:
- A new approach to driving and measuring revenue in the contact center
- A breakdown of the key components that go into average handle time
- How generative AI unlocks excellence across all four of these benchmarks
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What happens when you stop talking about AI—and start building with it?
This brand film was created entirely using generative AI: script, visuals, voiceover, all of it. It’s not just about agentic AI in the contact center...it’s a showcase of what happens when humans and AI truly collaborate. Made by AI. Directed by Cresta.
