How customized strategies drive dependable sales performance & outcomes

In this ebook, we’ve analyzed over 6 million conversations to deliver new insights on the types of outcomes that result from contact center agents adhering to key behaviors - ultimately allowing for the creation of a more concrete, repeatable, and ultimately, predictable playbook.You’ll also hear success stories from four leading businesses across industries on how they’re leveraging Cresta’s generative AI to drive the sales outcomes that truly impact their business.Topics include:
- Current market trends impacting the evolution of the modern contact center
- A three-step approach to driving dependable sales outcomes with generative AI
- The tech features that actually support contact center agents, augmenting their performance
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Rethinking Success in the Contact Center: The 2025 Benchmarking Guide
Discover how leading organizations are redefining performance with modern, predictive, and outcome-driven benchmarks. Whether you’re scaling AI agents or optimizing hybrid teams, this is your blueprint for measuring what matters.

AI Workflows for Debt Collections
See how an AI-driven workflow surfaces a real-time behavioral checklist for an agent, highlighting key behaviors proven to increase collections, such as payment negotiation.

Find Hidden Insights, Fast: Simplify Your Analytics with Cresta AI Analyst
In this live demo, you'll discover how effortlessly you can identify hidden patterns, pinpoint the causes behind issues, and find solutions.