Maximizing sales and customer value with AI in the health insurance industry

The aftermath of the COVID-19 pandemic has had dramatic effects on contact centers in the insurance industry. Customer interactions can be emotionally charged and opportunities for insurers to deliver value are limited. To do that, agents must have the necessary tools.In this paper, we explore:
- Key trends impacting challenges in the insurance industry
- Critical strategies for success
- Why the future of contact center success is inextricably linked with AI technology
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Introducing Cresta's Automated AI Agent Testing suite
Trust in AI isn’t assumed, it’s earned through comprehensive, disciplined testing. Cresta’s Automated AI Agent Testing suite validates every release with expert-aligned LLM judges, simulated customers that uncover edge cases, and in-product feedback loops that turn conversation reviews into safeguards. The result: safer, faster deployments you can trust.
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Automated AI Agent Testing: Safeguarding Customer Experience at Scale
Join Cresta for an inside look at the strategic advantages of Automated AI Agent Testing, giving leaders confidence to scale while reducing risk.

What happens when you stop talking about AI—and start building with it?
This brand film was created entirely using generative AI: script, visuals, voiceover, all of it. It’s not just about agentic AI in the contact center...it’s a showcase of what happens when humans and AI truly collaborate. Made by AI. Directed by Cresta.