Smart Contact Centers

To measure the success of the contact center and uncover the need for “smarter” technology, CCW Digital conducted a survey in September 2022. The inquiry collected data from leaders responsible for contact center, customer service, customer experience, operations, and marketing strategy in organizations of all sizes from most industries.Topics include:
- A sobering look at whether contact centers support personalized, omnichannel experiences
- Details on how contact center solutions are actually hurting agent performance and happiness
- Missed opportunities to transform the contact center with AI
- Insight into how leaders can evolve to better support today’s customers and agents
- Top priorities when rethinking your contact center platform
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Fireside Chat: AI Agents Customers Actually Like and CX Teams Trust
Join Cresta and AI thought leader, Steve Nouri, for a zero-hype chat on what it takes to deploy enterprise-ready AI agents in CX.

Oportun + Cresta: Driving Sales Performance with Real-Time AI and 100% Interaction Monitoring
In a high-stakes sales environment, every interaction matters, and variability in agent performance can leave real revenue on the table. See how Oportun partnered with Cresta to move from sample-based QA to 100% interaction monitoring, give agents real-time guidance during live calls, and transform coaching from a lagging, compliance-driven function into a data-backed performance engine. By surfacing the behaviors that actually drive results, Oportun has closed the gap between top and mid-tier performers, improved pull-through rates, and delivered material P&L gains, all while building a culture where agents feel set up to win.