Cut Costs, Not Quality with Cresta AI Agent – Read the post

  • Products
    Back
    PLATFORM
    AI Platform
    Cresta is the enterprise-grade Gen AI platform built for the contact center and trained on your data.
    • Cresta Opera
    • Integrations
    • Responsible AI
    PRODUCTS
    AI Agent
    Cut costs, not quality, with human-centric AI agents you can trust
    Agent Assist
    Harness real-time generative AI to empower agents with unmatched precision and impactful guidance.
    • Knowledge Assist
    • Auto-Summarization
    Conversation
    Intelligence
    Discover and reinforce the true drivers of contact center performance.
    • Cresta Insights
    • Cresta Coach
    • Cresta Quality Management
    • Cresta AI Analyst
  • Solutions
    Back
    USE CASES
    Sales
    Discover and reinforce behaviors that accelerate revenue growth
    Customer Care
    Deliver brand-defining CX at a lower cost per contact
    Retention
    Transform churn risks into
 lifelong promoters
    Collections
    Accelerate collections while minimizing compliance risk
    INDUSTRIES
    Airlines
    Automotive
    Finance
    Insurance
    Retail
    Telecommunications
    Travel & Hospitality

    Why Transcription Performance Is Holding Back Your AI Strategy

    LEARN MORE
  • Customers
    Back
    Customer Stories
    Learn how Cresta is delivering lasting value for our customers.
    • CarMax
    • Oportun
    • Brinks Home
    • Snap Finance
    • Vivint
    • Cox Communications
    • Holiday Inn
    • A Top Telecom
    • View all case studies

    Our Own Zero to One: Lessons Learned in Building The Brinks Home AI Agent

    LEARN MORE
  • Resources
    Back
    Resources Library
    • Webinars
    • Ebooks
    • Reports
    • Solution Briefs
    • Data Sheets
    • Videos
    • Infographics
    • Media Coverage
    • Press Releases
    Blog
    Industry News
    Help Center
    Solution Bundles

    AI Maturity Blueprint: A Practical Guide to Scaling AI Adoption in the Contact Center

    LEARN MORE
  • Company
    Back
    About Cresta
    Careers
    Trust
    Customers
    Partners

    We’re Going Global! Cresta Expands to APAC and EMEA

    READ THE POST
Request a demo
Request a demo
  • Reports Library

Generative AI’s Role in Rapid Advancement of CX

From assisting agents with in-the-moment advice to surfacing insights for impactful business outcomes

As companies look to improve the agent experience, develop strong customer relationships, and otherwise optimize around customer experience (CX), the increasingly common assumption is that artificial intelligence (AI) and automation are givens. Today, companies leading on CX understand this to mean, specifically, the adoption of generative AI capabilities. They’re drawn to the technology for its promise of enabling them to streamline processes and offload cumbersome tasks for everyone involved in customer interactions. Those companies that haven’t yet explored the use of generative AI could quickly find themselves on the wrong side of the gap between the technology haves and the technology have-nots. To keep ahead on CX advancements, companies should:

  • Get up to speed on generative AI, vetting vendors not only on their specific product plans, but also on how they use customer data, which Large Language Models (LLMs) they use, how they’re cultivating trust, and how they’re charging for generative AI.
  • Identify where processes are breaking down and creating pain points, such as lack of insight, agent inefficiency, and prolonged time to resolution. Think about applying generative AI to address these pain points, and plan proofs of concept.
  • Educate agents, supervisors, and customers on how they’re using generative AI and how each role is benefiting. Focus too, on data privacy and trust, and response accuracy.
  • Establish processes that enable the ability to capitalize on generative AI capabilities as they become available. Account for budget, usage policies, security and privacy, rollout, continuous improvement, change management, and so on.

Download this report

100 South Murphy Ave Ste 300
Sunnyvale, California 94086

Karl-Liebknecht-Str. 29A
10178 Berlin, Germany

100 King Street West
1 First Canadian Place, Suite 6200
Toronto ON M5X 1E8

Info
  • AI Platform
  • Customers
  • Resources
  • Partners
  • Trust
  • About
  • Careers
  • Blog
  • Support
  • Contact Us
Follow us
  • LinkedIn
  • YouTube
  • Twitter

Newsletter

Subscribe for the latest news & updates

© 2025 Cresta

  • Terms of Service
  • Privacy Policy
  • Employee Privacy Notice
  • Privacy Settings