Market Study: State of Generative AI
Introducing CCW Digital’s latest Market Study on the State of Generative AI, and its profound implications for the contact center, sponsored by Cresta. This report explores how generative AI goes far beyond simply automating the contact center, and instead elevates the full operational scope of the contact center. You’ll learn where generative AI can have the most impact, and how to nimbly navigate these changes to your organization. Key areas covered in this study include:
- Best practices for approaching and maximizing your generative AI investments
- Concrete direction for contact center leaders on which use cases to pursue, which strategies to rethink, and which outcomes to measure
- The risk factors that can’t be ignored while implementing generative AI, and actionable strategies to overcome them
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Fireside Chat: AI Agents Customers Actually Like and CX Teams Trust
Join Cresta and AI thought leader, Steve Nouri, for a zero-hype chat on what it takes to deploy enterprise-ready AI agents in CX.
Oportun + Cresta: Driving Sales Performance with Real-Time AI and 100% Interaction Monitoring
In a high-stakes sales environment, every interaction matters, and variability in agent performance can leave real revenue on the table. See how Oportun partnered with Cresta to move from sample-based QA to 100% interaction monitoring, give agents real-time guidance during live calls, and transform coaching from a lagging, compliance-driven function into a data-backed performance engine. By surfacing the behaviors that actually drive results, Oportun has closed the gap between top and mid-tier performers, improved pull-through rates, and delivered material P&L gains, all while building a culture where agents feel set up to win.
