Market Study: State of Generative AI
Introducing CCW Digital’s latest Market Study on the State of Generative AI, and its profound implications for the contact center, sponsored by Cresta. This report explores how generative AI goes far beyond simply automating the contact center, and instead elevates the full operational scope of the contact center. You’ll learn where generative AI can have the most impact, and how to nimbly navigate these changes to your organization. Key areas covered in this study include:
- Best practices for approaching and maximizing your generative AI investments
- Concrete direction for contact center leaders on which use cases to pursue, which strategies to rethink, and which outcomes to measure
- The risk factors that can’t be ignored while implementing generative AI, and actionable strategies to overcome them
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From Metrics to Meaning: Insights from the 2025 Benchmarking Study
Join us to gain a clear view of where contact center excellence is heading, and how to position your organization at the forefront of this transformation.
Cresta Launches Automated AI Agent Testing: Closing the Trust Gap in Enterprise AI
With the launch of its Automated AI Agent Testing suite, the company introduces a way to use AI to test AI, giving enterprises the assurance that every AI agent released is accurate, compliant, and production-ready.
Introducing Cresta's Automated AI Agent Testing suite
Trust in AI isn’t assumed, it’s earned through comprehensive, disciplined testing. Cresta’s Automated AI Agent Testing suite validates every release with expert-aligned LLM judges, simulated customers that uncover edge cases, and in-product feedback loops that turn conversation reviews into safeguards. The result: safer, faster deployments you can trust.