Market Study: State of Generative AI
Introducing CCW Digital’s latest Market Study on the State of Generative AI, and its profound implications for the contact center, sponsored by Cresta. This report explores how generative AI goes far beyond simply automating the contact center, and instead elevates the full operational scope of the contact center. You’ll learn where generative AI can have the most impact, and how to nimbly navigate these changes to your organization. Key areas covered in this study include:
- Best practices for approaching and maximizing your generative AI investments
- Concrete direction for contact center leaders on which use cases to pursue, which strategies to rethink, and which outcomes to measure
- The risk factors that can’t be ignored while implementing generative AI, and actionable strategies to overcome them
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Fireside Chat: How CX Leaders Turn AI Hype into Reality
Join this session to see how CX leaders cut through the noise, align on priorities, and build data-driven AI roadmaps.
Exclusive: a16z and Sequoia-backed AI startup Cresta hits $100M ARR
Cresta, a customer service AI company, hit over $100 million in annual recurring revenue, the startup tells Axios exclusively.

Cresta hits $100M annual revenue
Cresta CEO Ping Wu joins ‘Squawk Box’ to discuss the company’s human & AI hybrid model, who Cresta’s corporate customers are, integrating AI into the customer service experience, future of the call center business, and more.