Sales Effectiveness in Revenue-Generating Contact Centers
In recent years, contact centers have experienced a tremendous increase in volume. This has triggered a fundamental shift in their role, from traditionally focusing on mitigating customer concerns to a more strategic role, focusing on driving sales and generating revenue. Sales leaders across industries - from healthcare and telecom to financial services - now need to rethink how they support their teams.To better understand these shifts, Cresta surveyed 300 sales and service-to-sales leaders to understand how they are navigating these industry-wide changes, adopting new best practices, and preparing for the future.In this paper, you’ll learn:
- How sales leaders in healthcare, telecom, financial services, and other industries are pivoting contact center operations towards revenue generation
- Best practices from their experiences
- Insights into the universal challenges these leaders face, including high employee turnover and the need to optimize business processes
View more resources
Fireside Chat: How CX Leaders Turn AI Hype into Reality
Join this session to see how CX leaders cut through the noise, align on priorities, and build data-driven AI roadmaps.
Windstar Cruises + Cresta: Scaling a High-Touch Guest Experience with AI
Delivering a luxury, guest-first experience at scale isn’t easy, especially when every interaction needs to feel personal. See how Windstar Cruises uses Cresta to support agents in real time, unlock insights from every conversation, and elevate the contact center experience. By leveraging AI across chat and voice, Windstar is able to contain 70% of chats, increase conversion, and analyze 100% of interactions, giving agents the confidence and context to act as true travel advisors. The result: faster answers, more personalized service, and a more data-driven approach to delivering exceptional guest experiences.
United Airlines + Cresta: Helping Customer Experience Take Flight
Delivering exceptional customer experiences at global scale requires more than data, it requires action. See how United Airlines uses Cresta to transform contact center conversations into real-time guidance, helping agents respond with confidence, consistency, and speed. By unlocking insights from every interaction, United empowers teams to elevate service quality, improve operational efficiency, and create better experiences for millions of travelers.