Sales Effectiveness in Revenue-Generating Contact Centers
In recent years, contact centers have experienced a tremendous increase in volume. This has triggered a fundamental shift in their role, from traditionally focusing on mitigating customer concerns to a more strategic role, focusing on driving sales and generating revenue. Sales leaders across industries - from healthcare and telecom to financial services - now need to rethink how they support their teams.To better understand these shifts, Cresta surveyed 300 sales and service-to-sales leaders to understand how they are navigating these industry-wide changes, adopting new best practices, and preparing for the future.In this paper, you’ll learn:
- How sales leaders in healthcare, telecom, financial services, and other industries are pivoting contact center operations towards revenue generation
- Best practices from their experiences
- Insights into the universal challenges these leaders face, including high employee turnover and the need to optimize business processes
View more resources
Cresta: The Unified Platform for Human and AI Agents
Cresta brings together customer insight, automation, and human expertise in a single platform, so you can understand what’s happening in every conversation, identify what drives outcomes, and act on it.
Inside Brinks Home’s AI Strategy to Reduce Call Volume and Modernize Customer Support
Phil Kolterman of Brinks Home shares how Cresta has created major impact in their customer experience, transforming the contact center.
