Sales Effectiveness in Revenue-Generating Contact Centers
In recent years, contact centers have experienced a tremendous increase in volume. This has triggered a fundamental shift in their role, from traditionally focusing on mitigating customer concerns to a more strategic role, focusing on driving sales and generating revenue. Sales leaders across industries - from healthcare and telecom to financial services - now need to rethink how they support their teams.To better understand these shifts, Cresta surveyed 300 sales and service-to-sales leaders to understand how they are navigating these industry-wide changes, adopting new best practices, and preparing for the future.In this paper, you’ll learn:
- How sales leaders in healthcare, telecom, financial services, and other industries are pivoting contact center operations towards revenue generation
- Best practices from their experiences
- Insights into the universal challenges these leaders face, including high employee turnover and the need to optimize business processes
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From Metrics to Meaning: Insights from the 2025 Benchmarking Study
Join us to gain a clear view of where contact center excellence is heading, and how to position your organization at the forefront of this transformation.
Cresta Launches Automated AI Agent Testing: Closing the Trust Gap in Enterprise AI
With the launch of its Automated AI Agent Testing suite, the company introduces a way to use AI to test AI, giving enterprises the assurance that every AI agent released is accurate, compliant, and production-ready.
Introducing Cresta's Automated AI Agent Testing suite
Trust in AI isn’t assumed, it’s earned through comprehensive, disciplined testing. Cresta’s Automated AI Agent Testing suite validates every release with expert-aligned LLM judges, simulated customers that uncover edge cases, and in-product feedback loops that turn conversation reviews into safeguards. The result: safer, faster deployments you can trust.