Introducing Automation Discovery: Build the Blueprint for CX Automation

Cresta Automation Discovery pinpoints which contact center conversations are ready for automation. It combines data on flow complexity, conversation volume, and resolution rates to generate a single readiness score—so you can prioritize, prove value, and start fast.

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Cresta Real-Time Translation

Enables agents and customers to communicate effortlessly across languages. Embedded directly into Agent Assist, it automatically detects and translates speech in real time, helping enterprises reduce friction and deliver seamless multilingual experiences.

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WAVE 2025 Opening Keynote: AI and the Future of the Customer Experience

Changing technology and customer needs are reshaping the contact center more rapidly than ever before, and businesses that don’t ride the wave risk being flattened by it. In the opening keynote, Ping Wu, CEO of Cresta, will share what the coming years will look like as the customer experience fundamentally transforms. Join us for a look into the future as we unveil new advancements from Cresta to power your success now and for years to come.

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Introducing Conversation Intelligence for AI Agents

Modern, LLM-powered AI Agents behave just like human agents. That means they need quality assurance, just like human agents do. Their conversations contain invaluable insights into the voice of the customer (VoC)—just like human agents. Cresta gives you powerful insights and assured quality, in one unified platform.

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