Introducing Cresta's Agent Operations Center, real-time oversight and guidance for AI & human agents.

Introducing Cresta's Agent Operations Center, real-time oversight and guidance for AI & human agents.

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The Untapped Power of Conversations: Turning Hidden Insights into Enterprise Impact

United Airlines has built a powerful insights-to-action engine that extends well beyond the contact center. In this fireside chat, Rachel Walker, Managing Director of Customer Support & Advocacy, and Brandy Maxwell, Senior Manager of Customer Insights & Policy Execution, will share how the airline leverages conversation insights to drive real-time event and policy response, identify data-driven changes to key products and policies, and optimize core digital experiences.

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WAVE 2025 Opening Keynote: AI and the Future of the Customer Experience

Changing technology and customer needs are reshaping the contact center more rapidly than ever before, and businesses that don’t ride the wave risk being flattened by it. In the opening keynote, Ping Wu, CEO of Cresta, will share what the coming years will look like as the customer experience fundamentally transforms. Join us for a look into the future as we unveil new advancements from Cresta to power your success now and for years to come.

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A Rising Tide: How Businesses Can Thrive Amid Rapid Tech Advancement

John Donovan sits at the intersection of business and emerging technology. He is the former CEO of AT&T Communications, a prolific technology investor, the lead independent director of Palo Alto Networks, and a director of Lockheed Martin. Join John and Alex Cramer, Chief Revenue Officer of Cresta, for a conversation about how businesses can lead the way in leveraging new technologies, as well as the risks that come with being left behind.

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A View From AI’s Cutting Edge

This session will feature Sharad Sachdev, Global Lead for Gen AI-Powered Customer Experience at Accenture, in conversation with Cresta CEO, Ping Wu, on how to implement generative AI successfully in the enterprise. The session will uncover tangible lessons from one of the world’s leading consulting firms and systems integrators on where to start, how to manage the transformation, and how to capture the full value of AI in the customer experience.

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