The dominant narrative says AI is replacing agents and shrinking the contact center. But the leaders actually deploying AI tell a different story.
New research from 300 CX and IT leaders reveals human work is getting harder, and more valuable. 97% say AI has enabled them to redeploy employees into higher-value work, and more than 9 in 10 say the conversations left for human agents are becoming increasingly complex.
In this session, Antony Passemard, VP of Customer Strategy at Cresta and ex Google CCAI, AWS and Salesforce Cloud, will dig into the new research and explore the identified trends. Packed with real-world examples from United Airlines, Brinks Home, and CVS Health, this session explores how AI is reshaping customer journeys, workforce strategy, and the operating model behind modern contact centers.
Attendees will learn:

Discover six practical lessons from CX leaders using AI in live operations, from choosing the right first use case to building momentum, adoption, and long-term impact.
Cresta Insights is the system enterprises trust to turn customer conversations into the decisions that drive their business. With three new releases, it becomes more authoritative, more real-time, and more agentic than ever before.