The dominant narrative says AI is replacing agents and shrinking the contact center. But the leaders actually deploying AI tell a different story.
New research from 300 CX and IT leaders reveals human work is getting harder, and more valuable. 97% say AI has enabled them to redeploy employees into higher-value work, and more than 9 in 10 say the conversations left for human agents are becoming increasingly complex.
In this session, Antony Passemard, VP of Customer Strategy at Cresta and ex Google CCAI, AWS and Salesforce Cloud, will dig into the new research and explore the identified trends. Packed with real-world examples from United Airlines, Brinks Home, and CVS Health, this session explores how AI is reshaping customer journeys, workforce strategy, and the operating model behind modern contact centers.
Attendees will learn:
Marshawn Lynch se ha unido al equipo de Cresta para poner su experiencia de cliente en Beast Mode.

Descubra seis lecciones prácticas de responsables de CX que ya usan IA en operaciones reales: primer caso de uso, adopción e impacto a largo plazo.
Cresta Insights es el sistema en el que las empresas confían para convertir las conversaciones con clientes en las decisiones que mueven su negocio. Con tres novedades, se vuelve más sólido, más inmediato y más agéntico que nunca.