As the landscape of customer service continues to evolve, CX leaders are increasingly faced with the dual challenge of meeting customer expectations while driving business growth. In fact, 54% of companies have added sales quotas for their service agents. Traditional methods that focused solely on issue resolution are no longer sufficient. Instead, there is a growing need for contact centers to adopt a service-to-sales strategy that can cultivate customer loyalty and leverage opportunities for revenue generation. Fortunately, AI already is showing significant promise in helping service representatives master the art of sales.Metrigy CEO Robin Gareiss and James Russell, Customer Strategy Director at Cresta, will delve into the pivotal role generative AI plays in driving the service-to-sales transformation within contact centers. Join them as they uncover the key market trends shaping this dynamic and the strategies needed to stay ahead. In this webinar, you’ll learn:
See how Cresta customers use AI-driven workflows to help agents navigate a conversation with confidence, ensuring every compliance requirement when a Medicare-eligible member calls to explore plan options.
See how Cresta customers use AI-driven workflows to help agents address an immediate concern, anticipate a customer's needs and proactively elevate a customer's experience when a flight is delayed.
Join Cassie Kozyrkov, Google’s former Chief Decision Scientist, and Cresta for a candid conversation on what it takes to build AI that’s trusted, helpful, and enterprise-ready.