Transform every
aspect of agent work

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. Companies like United Airlines, Cox Communications, and Marriott use Cresta to power world-class customer experiences every day.

Cresta is built for large, high-volume customer operations that want to improve every customer conversation, not just automate a narrow slice of them. It is especially suited to enterprises with large teams of agents and leaders across CX, customer care, operations, and enablement. The strongest fit is organizations that run complex contact centers in industries like financial services, insurance, hospitality, telecom, and travel, where scale, compliance, and service quality all matter at once.

Most Agent Assist solutions can surface information. Cresta is built around behavioral recognition, identifying specific representative behaviors and customer signals as they happen, and responding with targeted guidance designed to drive a specific outcome. Not a generic hint — a precise intervention, triggered by what’s actually occurring in that conversation. It also sits inside one platform alongside AI Agent and Conversation Intelligence, so guidance, automation, analytics, and QA share the same intelligence layer instead of stitched-together tools.

Yes. After-call work is one of the most consistent drains on representative capacity, and manual summaries introduce errors that cause downstream problems. Agent Assist automates both: live summaries update continuously during the conversation, and accurate, customizable summaries sync directly into your CRM within seconds after. For any handoff from another human or AI agent, the receiving representative gets full context instantly, without asking the customer to repeat themselves.

Cresta Agent Assist proactively identifies knowledge moments and surfaces instant, source-backed answers based on live conversation and on-screen context so representatives stop searching mid-conversation. It detects the moments that matter — a churn signal, a compliance trigger, a revenue opportunity — and delivers targeted guidance designed to drive a specific outcome, not a generic hint. And it generates complete, context-aware reply suggestions for chat and email. The agent stays in control. Agent Assist recommends, the human decides.

Cresta Agent Assist is real-time AI that augments human representatives during live customer conversations. It listens to every conversation as it happens, interprets the full context — not just keywords — and surfaces precise answers, outcome-driven hints, and guided workflows directly inside existing tools, so representatives never have to search or switch systems. It is built on models trained on your own conversations, so the guidance reflects what actually works in your operation, not generic best practice. It is part of Cresta’s Customer Experience AI platform.