Informe sobre la fuerza laboral de CX 2026
Lo que 300 líderes de CX, soporte, operaciones y TI revelan sobre cómo la IA está transformando el trabajo, los roles y la prestación del servicio
Cresta named a Leader in The Forrester Wave™: Conversation Intelligence Solutions for Contact Centers, Q2 2025
Cresta has been named a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report, which evaluates 10 vendors across 31 criteria. Download your complimentary copy of the report today.
State of the Agent Report 2024: GenAI's Rise in the Contact Center
In this report, we share a deep dive into research on how contact center agents genuinely feel about the use of generative AI in their day-to-day lives. You’ll learn why agents are more accepting of AI than it may seem, and which applications are most impactful.
Market Study: State of Generative AI
This report explores how generative AI goes far beyond simply automating the contact center, and instead elevates the full operational scope of the contact center. You’ll learn where generative AI can have the most impact, and how to nimbly navigate these changes to your organization.
Informe sobre la fuerza laboral de CX 2026
Lo que 300 líderes de CX, soporte, operaciones y TI revelan sobre cómo la IA está transformando el trabajo, los roles y la prestación del servicio
Cresta named a Leader in The Forrester Wave™: Conversation Intelligence Solutions for Contact Centers, Q2 2025
Cresta has been named a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report, which evaluates 10 vendors across 31 criteria. Download your complimentary copy of the report today.
State of the Agent Report 2024: GenAI's Rise in the Contact Center
In this report, we share a deep dive into research on how contact center agents genuinely feel about the use of generative AI in their day-to-day lives. You’ll learn why agents are more accepting of AI than it may seem, and which applications are most impactful.
Market Study: State of Generative AI
This report explores how generative AI goes far beyond simply automating the contact center, and instead elevates the full operational scope of the contact center. You’ll learn where generative AI can have the most impact, and how to nimbly navigate these changes to your organization.
Cresta named a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024
Cresta has been named a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report, which evaluates 10 vendors across 31 criteria. Download your complimentary copy of the report today.
Future of Contact Center Employees
Explore the transformative impact of AI on contact center employees in CCW Digital's Market Study, sponsored by Cresta. Gain insights into employee sentiments, essential skills, and challenges faced by supervisors.
2024: The Year of Ubiquitous Enterprise AI
Embark on a profound exploration of Enterprise AI in Opus Research's white paper, delving into the transformative landscape of 2024. Uncover the intricate evolution of AI, witness organic enterprise deployments, and navigate the ethical considerations of responsible AI practices. Opus Research sheds light on the nuanced dynamics, emphasizing the human-centric change management crucial in this era of technological disruption.
Generative AI’s Role in Rapid Advancement of CX
Companies that haven’t yet explored the use of generative AI could quickly find themselves on the wrong side of the gap between the technology haves and the technology have-nots. This report explores ways to keep ahead on CX advancements including: assisting agents with in-the-moment advice and surfacing insights for impactful business outcomes.
How to Capitalize on Generative AI (Harvard Business Review)
This 'Harvard Business Review' article draws on research comprising studies of specific generative-AI projects and broad analyses of how the technology will affect tasks and jobs throughout the economy.
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