Cresta Named One of the Top 40 Intelligent Applications for 2021

Goldman Sachs and Madrona Venture Group Sponsored Report Identifies Cresta as a Leader with AI-Driven Real-Time Coaching for Contact Centers

Goldman Sachs and Madrona Venture Group Sponsored Report Identifies Cresta as a Leader with AI-Driven Real-Time Coaching for Contact Centers

SAN FRANCISCO, November 29, 2021 — Cresta, the leader in Real-Time AI-Driven Coaching for the contact center, today announced it was selected by the top venture capital firms in the world as one of the top 40 Intelligent Applications (#IA40) in the report sponsored by Madrona Venture Group and Goldman Sachs.

According to the report, Machine Learning and Artificial Intelligence are taking the technology world by storm, and these types of applications will define the future of software and the next generation of computing. Cresta was identified in the Machine to Human interactions category.

“We are so honored to receive this recognition in the IA40 report,” said Zayd Enam, CEO and Co-Founder of Cresta. “We are using AI to make them more productive in their work, not replace them. The Cresta platform and our Expertise AI Engine help agents be radically more productive, provide better customer experience, and improve business outcomes in contact centers across all segments.”

Cresta helps teams in contact centers drive better CX, ensure compliance, and unlock revenue opportunities with their AI-driven, real-time coaching platform. They provide dynamic, live guidance to every agent based on the best practices of top performers, as well as let managers see and track every conversation and agent progress – all driven by their Expertise AI Engine. As a result, Cresta helps teams improve their performance, increase CSAT and RPC, lowering AHT, and in turn boost customer satisfaction and experience. Cresta customers include Intuit, Adobe, Cox Communications, Porsche, and Dropbox.

The report was created through research via Madrona and Goldman Sach’s first-hand experience investing in and meeting with companies combined with comprehensive Pitchbook queries and literature research. The companies were vetted by the team to ensure they met the definition of intelligent apps. Final selection was determined by votes from top VCs such as a16z, Accel, Amazon, Bain Capital Ventures, Battery Ventures, Goldman Sachs, Greylock, Insight Partners, KhosThe la Ventures, NEA, and Sequoia Capital, among others.

Read the full report at

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Cresta makes business radically more productive by using Expertise AI to help sales and service teams unlock their full potential. Cresta is bringing together world-renowned AI thought-leaders, engineers, and investors to create market-ready AI solutions capable of transforming sales and service productivity in weeks. Cresta has driven hundreds-of-millions of dollars in incremental revenue for its clients and is backed by world-class investors including Sequoia Capital, Andreessen Horowitz, and Greylock Partners. For more information, please visit


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