Plan your dream trip with Cresta AI Agent at CCW Las Vegas – Learn more

  • Products
    Back
    PLATFORM
    AI Platform
    Cresta is the enterprise-grade Gen AI platform built for the contact center and trained on your data.
    • Cresta Opera
    • Integrations
    • Responsible AI
    PRODUCTS
    AI Agent
    Cut costs, not quality, with human-centric AI agents you can trust
    Agent Assist
    Harness real-time generative AI to empower agents with unmatched precision and impactful guidance.
    • Knowledge Assist
    • Auto-Summarization
    Conversation
    Intelligence
    Discover and reinforce the true drivers of contact center performance.
    • Cresta Insights
    • Cresta Coach
    • Cresta Quality Management
    • Cresta AI Analyst
  • Solutions
    Back
    USE CASES
    Sales
    Discover and reinforce behaviors that accelerate revenue growth
    Customer Care
    Deliver brand-defining CX at a lower cost per contact
    Retention
    Transform churn risks into
 lifelong promoters
    Collections
    Accelerate collections while minimizing compliance risk
    INDUSTRIES
    Airlines
    Automotive
    Finance
    Insurance
    Retail
    Telecommunications
    Travel & Hospitality

    Why Transcription Performance Is Holding Back Your AI Strategy

    LEARN MORE
  • Customers
    Back
    Customer Stories
    Learn how Cresta is delivering lasting value for our customers.
    • CarMax
    • Oportun
    • Brinks Home
    • Snap Finance
    • Vivint
    • Cox Communications
    • Holiday Inn
    • A Top Telecom
    • View all case studies

    Our Own Zero to One: Lessons Learned in Building The Brinks Home AI Agent

    LEARN MORE
  • Resources
    Back
    Resources Library
    • Webinars
    • Ebooks
    • Reports
    • Solution Briefs
    • Data Sheets
    • Videos
    • Infographics
    • Media Coverage
    • Press Releases
    Blog
    Industry News
    Help Center
    Solution Bundles

    AI Maturity Blueprint: A Practical Guide to Scaling AI Adoption in the Contact Center

    LEARN MORE
  • Company
    Back
    About Cresta
    Careers
    Trust
    Customers
    Partners

    We’re Going Global! Cresta Expands to APAC and EMEA

    READ THE POST
Request a demo
Request a demo
  • Cresta Blog
  • AI Innovation
  • Company News

Aragon Research Names Cresta as an Innovator for Conversational AI

Aragon Research, Inc has released their latest report, Aragon Research Globe for Conversational AI in the Intelligent Contact Center Report, listing Cresta in the “Innovator” section. The report is the first of its kind as it specifically focuses on conversational AI capabilities and solutions targeted to the contact center. Looking across three indicators – strategy, performance, and reach – the report recognizes the leading providers using conversational AI technology to improve customer and employee experience. This report recognizes Innovators for their “strong strategic understanding and objectives”. 

As the report details, we are no longer in a time where low expectations for contact centers is the norm. Rather, contact centers are expected to serve as an engine of revenue generation as well as to be bastions of consistently quick and positive customer experiences. Customers have high expectations that contact centers will both anticipate and promptly meet their needs. They are looking for personalization and convenience that only AI technology can provide at scale. As Aragon Research stresses in their new report, leveraging these technologies is what will enable contact centers to not only drive revenue, but also to build real, enduring loyalty and relationships with customers. 

The report walks through the evolution of this AI technology that is transforming the way that contact centers operate and the resulting impact. In their words, “if artificial intelligence (AI) is the fuel that’s driving the modernization of the ICC, then conversational AI is the vehicle making the UX much more enjoyable”. 

A key innovation in this evolution is the ability to leverage real-time insights across the contact center, and the implications are far-reaching and impactful. When companies have access to data-rich insights on customer conversations as they are happening, they see an instant improvement in the quality of customer experience, a decrease in average handle time (AHT), and an increase in their ability to drive revenue. Teams are also able to deploy faster and more efficient onboarding, as well as real-time coaching for agents both new and veteran. 

For industries like health insurance, the implications of faster and easier onboarding are far-reaching when considering spikes in seasonal hiring for open enrollment. With the war for talent at an all-time high, engaging and retaining employees are critical considerations for contact center operations.  

To companies looking to deploy and leverage this technology, Aragon Research advises a deep understanding of your customers, your use case, and the capabilities that will most enable where your business is aiming to be. 

Download Aragon Research’s report to read more and learn about Cresta’s position as Innovator in this ever-growing and evolving space. And to understand just how Cresta’s real-time intelligence will change the way your business operates, request a demo with us today! 

Author:

Scott Kolman

January 17, 2023

Cresta Named 2022 Hot Vendor by Aragon Research

READ MORE

Five9 Names Cresta VoiceStream Innovation Partner of the Year

READ MORE

Cresta Expands Generative AI Solutions for the Contact Center

READ MORE

100 South Murphy Ave Ste 300
Sunnyvale, California 94086

Karl-Liebknecht-Str. 29A
10178 Berlin, Germany

100 King Street West
1 First Canadian Place, Suite 6200
Toronto ON M5X 1E8

Info
  • AI Platform
  • Customers
  • Resources
  • Partners
  • Trust
  • About
  • Careers
  • Blog
  • Support
  • Contact Us
Follow us
  • LinkedIn
  • YouTube
  • Twitter

Newsletter

Subscribe for the latest news & updates

© 2025 Cresta

  • Terms of Service
  • Privacy Policy
  • Employee Privacy Notice
  • Privacy Settings