We are thrilled to announce that Cresta has been named a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024. The report evaluated 10 companies across 31 different criteria, including innovation, AI capabilities, in-call guidance and support, and post-call analysis and reporting.
Based on its analysis, Forrester’s report encourages prospective customers to look for providers that: “ensure the best sales outcomes, and analyze and improve performance”.
Download a complimentary copy of the report today
In its assessment of the top vendors in the market, the report named Cresta as a Leader in real-time revenue execution platforms. The report states that
“Cresta is an innovation juggernaut with unique AI features that improve sales outcomes. In seven short years, Cresta has built a real time platform that is delivering on its goal of helping users quickly learn the high-value skills needed to make businesses more productive.”
“We’re entering an era where combining conversation intelligence and AI-driven workflows can empower agents and their leaders to become more productive – today,” said Russell Banzon, Chief Marketing Officer at Cresta. “Cresta has built an innovative and unique set of capabilities to turn insights into actions that drive outcomes. We’re proud to know that our solutions are having a profound impact on our customers’ business performance and operations.”
In full, Forrester’s evaluation gave Cresta the highest scores possible in these 15 criteria:
- AI: Large Language Model Utilization
- AI: AI Differentiators
- System Configuration: Trigger management
- Interaction capture: CCaaS integrations
- Post Call Reporting: Sales measurement
- Post Call Reporting: Static insights
- Post Call Reporting: Dynamic insights
- In Call Guidance: Script guidance
- In Call Guidance: Real-time delivery
- Coaching: Seller self-coaching
- Coaching: Manager coaching
- Automate Administrative Work
- Innovation
- Roadmap
- Adoption
Today’s announcement comes on the heels of Cresta announcing new human-in-the-loop AI capabilities, and being named to the Forbes AI 50 list of top artificial intelligence companies for the third time. Cresta was also previously included as a strong performer in The Forrester Wave™: Conversational Intelligence for Customer Support, Q3 2023.
Download your complimentary copy of the report today to learn more about why Forrester named Cresta a Leader in real-time revenue execution.
