Blog - Company News
Meet Signal: Cresta’s AI Agent Powering a New Kind of Website Experience
Meet Signal, Cresta’s new AI concierge for our website. Signal transforms the website experience into an intelligent, conversational journey—answering questions with cited sources, switching seamlessly between chat and voice, and even connecting visitors to demos or sales.
Meet Signal: Cresta’s AI Agent Powering a New Kind of Website Experience
Meet Signal, Cresta’s new AI concierge for our website. Signal transforms the website experience into an intelligent, conversational journey—answering questions with cited sources, switching seamlessly between chat and voice, and even connecting visitors to demos or sales.
Cresta Crew: Henry Zhang, Product Manager, AI Agent
Meet Henry Zhang, Product Manager from our AI Agent team - learn what he works on, why he chose Cresta, and more.
Meet the Minds Powering WAVE 2025
Get a preview of the speakers taking the stage at Cresta's flagship event, WAVE, taking place in Dallas November 12-14. You'll get a peek of the topics they'll cover and the insights they'll share.
Cresta Launches Automated AI Agent Testing: Confidence in Every Conversation
Confidence, automated. Cresta’s AI-powered testing suite makes every AI Agent release more reliable, efficient, and customer-ready.
How We Created Our First Fully AI-Generated Ad for $855.07: The Steps, the Tools, and a Prompt
Every word, image, and voice in our latest brand video was created using AI. Get an inside look at the tools, prompts, and thinking that powered it.
Email Is In the Loop: Cresta Expands Agent Assist and Conversation Intelligence Across Every Major Channel
Beyond Multi-Channel: A Guide to Deploying Omnichannel AI Agents for Scalable, Seamless CX
Learn how to deliver seamless, scalable CX with omnichannel AI agents that connect every conversation, channel, and customer touchpoint. Discover why siloed chatbots aren’t enough, and what it takes to get it right.
Leadership Spotlight: Meet Mark Meghezzi, Cresta’s New Head of EMEA
Sit down with Mark to learn more about his background, what excites him about the opportunity at Cresta, and how he sees AI transforming customer experience across EMEA.
The Turning of the Tide
Cresta marks new milestones in Q2 of FY26 with record results.
From Automation to Abundance: Cresta’s Vision for the Future of CX
RAISE Paris 2025 was abuzz with ideas on the future of AI, and both our CEO Ping Wu and CMO Russell Banzon were in the mix to share their perspectives on stage.
Wave of Change: Introducing Cresta’s New Brand
The world of enterprise AI is changing fast. We’ve evolved our technology in step with those shifts, supporting customers as they make the move from assistive to autonomous systems – and our brand needed to evolve too.
Introducing WAVE: Cresta’s Flagship Conference for the Future of AI-Driven CX
Introducing Cresta's inaugural flagship event, WAVE, where we're bringing the brightest minds in AI and customer experience together to learn, grow, and innovate.
Cresta’s AI Agent is Omnichannel: Seamless Conversations, Anytime, Anywhere
Cresta AI Agent introduces omnichannel capabilities across voice and digital, enabling unmatched continuity and customer experience.
Cresta Named a Leader and “…a Force To Be Reckoned With” in The Forrester Wave™: Conversation Intelligence Solutions for Contact Centers, Q2 2025
We are thrilled to announce that Cresta has been named a Leader in The Forrester Wave™: Conversation Intelligence Solutions for Contact Centers, Q2 2025. The report evaluated “the 10 providers that matter most and how they stack up” across 29 different criteria.
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