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The Faces of the Forward Deployed Team: Fran Marmousez

Fran Marmousez, a Forward Deployed Engineer (FDE) who works out of Cresta’s Australia office, shares how conversational AI has changed since she entered the field in 2020, the traps hiding in AI quality evaluation, and what customers often get wrong about deploying agents.

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Meet Deputy Agent: A Long-Running AI Agent Built for Customer Operations

Meet Cresta Deputy Agent, a long-running AI agent that carries customer operations workflows across conversations, teams, and systems until the work is done.

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Introducing Cresta Sentry-0.1: Recognize Personal AI Agents and Guide Every Response

Meet Sentry, Cresta’s proprietary ensemble model that detects personal AI agents in conversations. See how it helps CX teams recognize AI callers, guide responses, and understand emerging trends.

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Solving Chat's TL;DR Problem: Introducing Custom UI Components

Meet Custom UI Components for Cresta AI Agent, which brings purpose-built, interactive visuals directly into the flow of the conversation.

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Cresta x Marshawn Lynch: Put Your Customer Experience in Beast Mode

Learn about Cresta's newest spokesperson and how we're putting customer experience into...Beast Mode!

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Introducing the Cresta CLI: A Developer Surface for an Agent-Operable Platform

AI coding agents are only as good as the surfaces they can reach. Cresta CLI puts the platform in your terminal. Read the blog to understand more!

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Cresta Connect26 Australia: Building the Future of CX Takes an Ecosystem

We hosted Cresta Connect26 Australia at the iconic Sydney Opera House - in this post, we break down the key insights from the event.

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Introducing the Next Generation of Cresta Insights: A Complete System for Enterprises to Understand Their CX

Discover how the latest advances in Cresta Insights bring together more authoritative Topic Discovery, real-time trend detection, and a more agentic AI Analyst to help enterprises move from customer signals to action faster.

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Cresta Continues International Expansion with Spain Launch

Learn about Cresta's latest global expansion into Spanish markets

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Cresta Launches Training Simulator, Bringing AI Agent Technology to Human Agent Training

Cresta Training Simulator uses AI-powered simulations based on real customer conversations to help agents build skills faster, improve readiness, and turn coaching into measurable performance gains.

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Recap: Cresta at CCW Las Vegas 2026

Cresta hit CCW 2026 and soaked it all up - read a recap of our week at Contact Center Week

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Cresta Conductor: The Agent for AI Agent Development

Cresta Conductor is a developer-first environment for building, testing, and improving production AI agents grounded in real customer conversations, business context, and Cresta’s enterprise deployment patterns.

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What 300 Leaders Told Us About the Future of Customer Experience Work

A preview of our new research into 300 CX, support, operations, and IT leaders, exploring how AI is reshaping customer experience work, changing the role of human agents, and redefining what it takes to scale customer experience effectively.

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Introducing AI Agent Testing 2.0: Confidence at Launch, Confidence at Scale

Most AI agent testing programs peak on launch day. Requirements drift, evaluators lose signal, and coverage gaps widen as the agent evolves. Cresta AI Agent Testing 2.0 introduces a new architecture: AI-drafted requirements, calibrated LLM evaluators, and test coverage that builds itself from real production signal.

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Introducing Synthetic Customers: A Living Model of Your Customer Base, Derived From Real Conversations

Introducing Synthetic Customers: a new way to test AI agents, train human agents, pressure-test decisions, and understand your customer base — all from personas derived directly from your real conversation data.

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