Blog - Company News

From Strategy to Scale: Introducing New Leaders Scaling Cresta’s Partner Ecosystem
As enterprise AI adoption accelerates, partnerships matter more than ever. In this post, Cresta introduces new partnership leaders Ben Evans and Vanya Jakovljevic—and shares how we’re investing in our partner ecosystem to help customers move from AI pilots to real impact.


Introducing Automation Discovery: Build the Blueprint for CX Automation
A data-driven blueprint for automation and workflow improvement—showing what to automate, how conversations work today, and where to improve CX.

A New Wave in AI-Driven CX: Inside Cresta’s First-Ever WAVE
Cresta’s inaugural WAVE 2025 united AI and CX leaders for three days of innovation, insight, and connection — from breakthrough launches to on-field fun at AT&T Stadium.


Cresta Expands Global Reach with Real-Time Voice Translation and Multilingual AI Across the Platform
Cresta’s latest launch makes global CX effortless—with real-time voice translation, multilingual AI, and insights across every language.


Beyond Automation: How Cresta’s New Innovations Give Businesses Control and Confidence
Cresta WAVE 2025 has kicked off, bringing together AI and CX leaders for three days of innovation, connection, and breakthrough product announcements.

Meet Signal: Cresta’s AI Agent Powering a New Kind of Website Experience
Meet Signal, Cresta’s new AI concierge for our website. Signal transforms the website experience into an intelligent, conversational journey—answering questions with cited sources, switching seamlessly between chat and voice, and even connecting visitors to demos or sales.

Cresta Crew: Henry Zhang, Product Manager, AI Agent
Meet Henry Zhang, Product Manager from our AI Agent team - learn what he works on, why he chose Cresta, and more.


Meet the Minds Powering WAVE 2025
Get a preview of the speakers taking the stage at Cresta's flagship event, WAVE, taking place in Dallas November 12-14. You'll get a peek of the topics they'll cover and the insights they'll share.
Cresta Launches Automated AI Agent Testing: Confidence in Every Conversation
Confidence, automated. Cresta’s AI-powered testing suite makes every AI Agent release more reliable, efficient, and customer-ready.
How We Created Our First Fully AI-Generated Ad for $855.07: The Steps, the Tools, and a Prompt
Every word, image, and voice in our latest brand video was created using AI. Get an inside look at the tools, prompts, and thinking that powered it.
Email Is In the Loop: Cresta Expands Agent Assist and Conversation Intelligence Across Every Major Channel
Beyond Multi-Channel: A Guide to Deploying Omnichannel AI Agents for Scalable, Seamless CX
Learn how to deliver seamless, scalable CX with omnichannel AI agents that connect every conversation, channel, and customer touchpoint. Discover why siloed chatbots aren’t enough, and what it takes to get it right.
Leadership Spotlight: Meet Mark Meghezzi, Cresta’s New Head of EMEA
Sit down with Mark to learn more about his background, what excites him about the opportunity at Cresta, and how he sees AI transforming customer experience across EMEA.

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