Blog - Company News

A New Wave in AI-Driven CX: Inside Cresta’s First-Ever WAVE

Cresta’s inaugural WAVE 2025 united AI and CX leaders for three days of innovation, insight, and connection — from breakthrough launches to on-field fun at AT&T Stadium.

Cresta Expands Global Reach with Real-Time Voice Translation and Multilingual AI Across the Platform

Cresta’s latest launch makes global CX effortless—with real-time voice translation, multilingual AI, and insights across every language.

Beyond Automation: How Cresta’s New Innovations Give Businesses Control and Confidence

Cresta WAVE 2025 has kicked off, bringing together AI and CX leaders for three days of innovation, connection, and breakthrough product announcements.

Meet Signal: Cresta’s AI Agent Powering a New Kind of Website Experience

Meet Signal, Cresta’s new AI concierge for our website. Signal transforms the website experience into an intelligent, conversational journey—answering questions with cited sources, switching seamlessly between chat and voice, and even connecting visitors to demos or sales.

Cresta Crew: Henry Zhang, Product Manager, AI Agent

Meet Henry Zhang, Product Manager from our AI Agent team - learn what he works on, why he chose Cresta, and more.

Meet the Minds Powering WAVE 2025

Get a preview of the speakers taking the stage at Cresta's flagship event, WAVE, taking place in Dallas November 12-14. You'll get a peek of the topics they'll cover and the insights they'll share.

Cresta Launches Automated AI Agent Testing: Confidence in Every Conversation

Confidence, automated. Cresta’s AI-powered testing suite makes every AI Agent release more reliable, efficient, and customer-ready.

How We Created Our First Fully AI-Generated Ad for $855.07: The Steps, the Tools, and a Prompt

Every word, image, and voice in our latest brand video was created using AI. Get an inside look at the tools, prompts, and thinking that powered it.

Email Is In the Loop: Cresta Expands Agent Assist and Conversation Intelligence Across Every Major Channel

Beyond Multi-Channel: A Guide to Deploying Omnichannel AI Agents for Scalable, Seamless CX

Learn how to deliver seamless, scalable CX with omnichannel AI agents that connect every conversation, channel, and customer touchpoint. Discover why siloed chatbots aren’t enough, and what it takes to get it right.

Leadership Spotlight: Meet Mark Meghezzi, Cresta’s New Head of EMEA

Sit down with Mark to learn more about his background, what excites him about the opportunity at Cresta, and how he sees AI transforming customer experience across EMEA.

The Turning of the Tide

Cresta marks new milestones in Q2 of FY26 with record results.

From Automation to Abundance: Cresta’s Vision for the Future of CX

RAISE Paris 2025 was abuzz with ideas on the future of AI, and both our CEO Ping Wu and CMO Russell Banzon were in the mix to share their perspectives on stage.

Wave of Change: Introducing Cresta’s New Brand

The world of enterprise AI is changing fast. We’ve evolved our technology in step with those shifts, supporting customers as they make the move from assistive to autonomous systems – and our brand needed to evolve too.

Introducing WAVE: Cresta’s Flagship Conference for the Future of AI-Driven CX

Introducing Cresta's inaugural flagship event, WAVE, where we're bringing the brightest minds in AI and customer experience together to learn, grow, and innovate.