Blog - Engineering

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Why You Can’t Trust Out-of-the-Box Evaluators

Generic AI evaluators promise plug-and-play accuracy—but fall short where nuance and domain context matter most. This post breaks down why out-of-the-box LLM evaluators mislead enterprise teams, how misalignment erodes trust, and how Cresta’s expert-aligned, transparent evaluation framework turns measurement into a foundation for reliable AI performance.

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The New Perimeter is Your Contact Center: Why Observability Now Belongs in Your Tech Stack

This post explores why observability—seeing what’s happening inside every conversation and workflow—is now essential for security. Learn how Cresta’s real-time intelligence, behavioral insights, and in-the-moment guardrails shrink the gray space where fraud and insider abuse thrive.

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Engineering for Real-Time Voice Agent Latency

Discover how Cresta’s team optimizes every millisecond—from telephony and ASR to LLMs and TTS—to deliver real-time, human-like conversations at scale.

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When to Use What: A Practical Guide to AI Agent Testing and Evaluation

Learn the sequencing approach to best understand when to use which testing and evaluation method for the most effective assessment of your AI agents.

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The New World of Non-Deterministic Testing and Evaluation

In the early days of conversational AI, testing and evaluation were fairly predictable. Flow-based bots followed strict, pre-defined paths, so teams could simply simulate each step and confirm that every interaction point returned the expected output.

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AI-Ready Knowledge for Contact Centers: Closing the Gap Between the Knowledge Base and AI

Learn about Cresta's approach to transform knowledge bases into AI-ready knowledge that supports the modern contact center.

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Cresta’s Three Strategic Pillars of AI Agent Defense for Enterprise Security and Compliance

AI agents can’t just be smart—they need to be safe. This post unpacks Cresta’s three-pillar guardrail framework, built to keep enterprise AI agents secure, compliant, and resilient from day one.

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Voice AI Agents for Customer Experience: Why Decentralized Agent Architectures Can Outperform Central Orchestrators

Central orchestrators slow down and break under pressure. This blog explores why Cresta’s decentralized AI agent architecture delivers faster, more reliable customer experiences—without the single points of failure.

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More than Just a Model: How Cresta Delivers Precise, Adaptable Summaries with Ultra-Low Latency

This post breaks down how Cresta built a system, from training data to model tuning, that delivers fast, high-quality summaries tailored to the realities of contact centers.

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Grounding Reality – How Cresta Tackles LLM Hallucinations in Enterprise AI

Discover the six core pillars behind Cresta’s ground-breaking approach to building AI systems that minimize hallucinations by design, not by chance.

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Build vs. Buy: How Cresta Engineered Its Own Customer Data Access Solution

Build vs. Buy: Which is the right choice for access management? Learn why Cresta's security team chose to build a custom customer data access solution instead of relying on third-party vendors.

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Understanding Cresta’s Voice Platform - ML Services, Inference Graphs, and Real-Time Intelligence

Learn more about Cresta's voice platform's machine learning (ML) stack, exploring how inference graphs orchestrate model workflows, how customer-specific policies influence ML processing, and how Cresta delivers actionable insights in real-time.

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Understanding Cresta’s Voice Platform - The Voice Stack

Read part two of our series focused on Cresta's voice platform, this time focusing on how the platform processes live audio streams through its voice stack and how business logic layers power real-time guidance for agents.

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Understanding Cresta’s Voice Platform - Handling Incoming Traffic with Customer-Specific Subdomains

Learn about the technology behind Cresta's voice platform in this three-part series.

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How fine tuned LLMs power knowledge assist, summarization, and chat suggestions

Learn about how Cresta is leveraging fine tuned LLMs to power knowledge assist, summarization, and chat suggestions in this latest post on our foundation model, Ocean.

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