Blog - Product

Introducing AI Agent Testing 2.0: Confidence at Launch, Confidence at Scale

Most AI agent testing programs peak on launch day. Requirements drift, evaluators lose signal, and coverage gaps widen as the agent evolves. Cresta AI Agent Testing 2.0 introduces a new architecture: AI-drafted requirements, calibrated LLM evaluators, and test coverage that builds itself from real production signal.

Introducing Synthetic Customers: A Living Model of Your Customer Base, Derived From Real Conversations

Introducing Synthetic Customers: a new way to test AI agents, train human agents, pressure-test decisions, and understand your customer base — all from personas derived directly from your real conversation data.

Introducing Knowledge Agent: Real-Time Answers, Right Where Agents Work

Learn about Knowledge Agent, an innovation that eliminates the need for human agents to search during live conversations by delivering real-time answers directly inside the browser where agents already work.

Talk to Your Dashboards: How Cresta AI Analyst Unlocks Smarter Insights

This blog explores why traditional BI tools fall short for modern CX leaders — and how AI-powered conversation intelligence turns static dashboards into real-time answers, helping teams move from “what happened” to “why” in minutes, not weeks.

Introducing Automation Discovery: Build the Blueprint for CX Automation

A data-driven blueprint for automation and workflow improvement—showing what to automate, how conversations work today, and where to improve CX.

Cresta Expands Global Reach with Real-Time Voice Translation and Multilingual AI Across the Platform

Cresta’s latest launch makes global CX effortless—with real-time voice translation, multilingual AI, and insights across every language.

How Using Conversation Intelligence in the Healthcare Industry Solves Communication Gaps

Discover how AI-powered conversation intelligence helps payers and providers uncover root causes of service friction, improve member satisfaction, and support faster, data-driven decision-making.

How Retailers Use Conversation Intelligence to Uncover Buying Friction in Real Time

Discover how AI-powered conversation intelligence helps uncover real-time buying friction, surface product feedback trends, and optimize the digital-to-agent handoff—without waiting weeks for insights.

Cresta Launches Automated AI Agent Testing: Confidence in Every Conversation

Confidence, automated. Cresta’s AI-powered testing suite makes every AI Agent release more reliable, efficient, and customer-ready.

From Damage Control to Proactive Solutions: How Travel & Hospitality Uses Conversation Intelligence to Stay Ahead

Learn how leading hotels and airlines are using AI-powered conversation intelligence to manage outages, app rollouts, and guest frustration in real time.

Turning Customer Conversations Into Strategy: AI in Home Security, Home Services & Telecom

Discover how AI-powered conversation intelligence is transforming strategy for home security, home services, and telecom providers by unlocking real-time insights from customer conversations.

AI Agent to Human Agent Handoffs: The Best Practices You Need

Discover best practices for seamless AI-to-human handoffs that keep customers happy and frustration-free

Email Is In the Loop: Cresta Expands Agent Assist and Conversation Intelligence Across Every Major Channel

Beyond Multi-Channel: A Guide to Deploying Omnichannel AI Agents for Scalable, Seamless CX

Learn how to deliver seamless, scalable CX with omnichannel AI agents that connect every conversation, channel, and customer touchpoint. Discover why siloed chatbots aren’t enough, and what it takes to get it right.

Cresta’s AI Agent is Omnichannel: Seamless Conversations, Anytime, Anywhere

Cresta AI Agent introduces omnichannel capabilities across voice and digital, enabling unmatched continuity and customer experience.